Success is no coincidence: 10 marketing tips for your company

The success or failure of a company is not only determined by the product range or the range of services offered. Certainly, a company's core performance is a major factor, and if it's not marketable, no amount of advice can help. But even if this basic prerequisite is met, the success of the company is largely determined by various factors.

These factors are an interplay of all fields of action of marketing: product policy, pricing policy, distribution, and communication. Only when the company operates on the market with a mix adapted to all areas can potentially be optimally exploited.

The offer has to be right (product and pricing policy)

Tip 1: Distinguish yourself from the crowd!

Whether products or services, whether production, trade or trade: the nuts and bolts of the company is a marketable performance. However, it is not enough to be able to do what the competition can do. The goal is to offer something that does not exist in this form. There are many starting points, which can be differentiated from the mass: quality, delivery time, technology, service, variety, proximity, opening times and, and, and. The question to find a unique selling point is: what can we do that others can not?

Tip 2: Position yourself clearly and consistently!

Today so and tomorrow completely different is neither internally nor externally good. Think carefully in advance about where you want to position yourself on the market with your offer. Do you see yourself more as a high-priced quality supplier or as a low-priced all-rounder? Do you have a niche or do you operate in the mass market? Where are your strengths? Once positioned, you implement this decision in all fields of action: A high-end quality provider does not advertise with low prices!

Tip 3: Develop an attractive discount system!

Even if the price is not your tool for delineation, an attractive rebate system can contribute to success. Think in advance what you want to reward. Of course, you can promote the sale of larger quantities, but also purchases in low-turnover times, additional services, long-term loyalty or the acquisition of composite products are starting points for a discount policy in the sense of the overall marketing strategy. Discount policy is more than "take two, pay one"!

Many paths lead to the customer (distribution policy)

Tip 4: Define your target audience!

Accurate knowledge of your customers is an absolute prerequisite for optimally aligning the services with the target group. If your ideas are vague, what your typical customer looks like, how he thinks and acts, what he prefers, your offer will be less precise for this customer. So decide on time with whom you want to trade and why with these customers and not with others. Only then can they find the right paths to exactly their target group

Tip 5: Look for alternative distribution channels!

You know your customers and know how to reach them. Look for alternatives! On the one hand, you can look at basic sales channels such as mail order, online shops or chain stores, but even extensions of the region with an existing distribution network are conceivable. Do not leave any area of the competition to work for you with little effort!

In Marketing, Talking Gold (Communication Policy)

Tip 6: Ensure awareness of your performance!

Your offer, your products, your service can be so great, if nobody knows, you have no chance in the market. Talk about what you do: use press mailing lists, advertisements, billboards, vehicle billboards, web portals, broadcasting, blogs, social media, and word of mouth from customers and employees. Select the most important media your target group uses and use these channels to spread your message.

Tip 7: Tie your customers to yourself!

Keeping a customer cost - but winning a new customer costs much more! Therefore, invest (primarily) in building a solid customer base. Use Newsletter & Co. to inform your customers regularly, to draw attention to the news or to point out actions. Send birthday and Christmas greetings by mail and look for the direct address by name. Combine your customer communication with offers from the product and pricing policy and offer your regular customers special bonuses. Make sure to promote what is important to you.

Tip 8: Develop a consistent appearance!

Recognition is everything! Whether you design your company sign, set up signposts, display advertisements, write business letters, paint office walls, design trade fair displays or order ballpoint pens: make sure you have a consistent look and feel in everything. Use your company colors and work with your logo. It is not only important to act outward with the corporate design, but internally a consistent use promotes the identification of your employees with the company. Convince employees, customers and business partners by the use and the compliance of the corporate design in all areas - from "Ads" to "Notes for notes" - of your professionalism!

Tip 9: Perform actions!

The market is dynamic - go with it! Always create new promotions or promotions. So you stay in the conversation and have something to share: in your newsletters, in your blog, in the press, in your conversations with customers and business partners. Whether a Sunday for sale, a special discount promotion, a product launch, an extra service or training with internal or external experts: your imagination knows no bounds. Think about what your target audience is excited about and offer it again and again.

Knowledge is power - the fifth pillar of success

Tip 10: Watch your business environment!

For sound decisions, you need to know your business environment: your suppliers, your customers, your employees, and above all, your competitors. Keep an eye on them and follow their activities. Which advertising measures do you carry out? What is the pricing policy? How are customers tied up? What strengths and weaknesses do your competitors have? Take a look outside the box and take a look at companies you can learn from. This benchmarking can bring new impetus to one's own business policy. Look at companies that are active in other industries but have similar starting points in terms of region, size, target group, sales channel or similar. Observe yourself as a customer: What's up to you? What did you notice? What do you value? Adapt all ideas, suggestions, and insights from your daily life into your business world and be open to new perspectives!