Success Case: Web Development and CRO for True Botanicals

Client: True Botanicals

Website: TrueBotanicals.com

Initial Goal: Improve the user experience and optimize conversion rates through a website redesign, focusing on their e-commerce platform and brand positioning as a sustainable, natural skincare company.

1. Website Development

Project Start: VNStudios collaborated with True Botanicals from the ground up to design a customer-centric website that reflected their commitment to sustainability and the efficacy of their products.

Design Process:

• User Research: Interviews and audience analysis were conducted to define the target users’ needs and purchasing habits.
• UX/UI Design: The redesign focused on delivering a seamless user experience with simplified navigation, appealing imagery, and a frictionless checkout flow.
• Shopify Plus Development: True Botanicals migrated to Shopify Plus, leveraging its advanced backend features, scalability, and customization. This allowed for integration of inventory systems, CRM, and optimized payment gateways.

2. CRO (Conversion Rate Optimization) Implementation

VNStudios employed CRO strategies to maximize website visitor conversions:

• Product Page Optimization: The product pages were revamped to highlight key benefits, with the addition of user reviews and product comparison options to build trust.
• A/B Testing: A/B tests were conducted on key elements like the "Add to Cart" button, pricing formats, and landing pages to improve click-through and conversion rates.
• Shopify Scripts Automation: Shopify Scripts and Shopify Flow were implemented to automate promotions, personalized discounts, and loyalty rewards, enhancing the overall shopping experience.
• Mobile Optimization: Since over 60% of traffic came from mobile devices, the mobile version was optimized to improve loading times and usability.

3. Post-Implementation Growth Metrics

• Conversion Rate Increase: The website's conversion rate improved by 35%, surpassing industry benchmarks.
• Revenue per User Growth: Average revenue per user (ARPU) increased by 25% due to the enhanced shopping experience and effective upselling strategies.
• Bounce Rate Reduction: The bounce rate decreased by 20%, thanks to faster load times and more engaging content, encouraging users to browse longer.
• Mobile Traffic Growth: Mobile traffic increased by 40%, contributing significantly to overall sales from mobile devices.
• Promotions Conversion Rate Boost: Automated and personalized promotions achieved a 15% conversion rate during key events like Black Friday and Cyber Week, marking a significant improvement from previous years.

4. Overall Business Impact

The partnership with VNStudios not only improved key conversion and usability metrics but also solidified True Botanicals' position as a leading natural skincare brand online, providing a seamless user experience aligned with their sustainability and quality values.

Conclusion: With the website redesign and CRO strategies implemented, True Botanicals experienced substantial growth in sales, customer retention, and engagement, strengthening their digital presence in the natural skincare market.