The success of banking today

Business only succeed if our customers are the focal point. In today's digital word, customers do not need follow technology but rather technology must follow and be inclined to the emerging customer trends. The success of a banking institution is not in how many financial products an institution have, but rather how many of all the existing products are appealing to the customers or are being accepted well. If a bank has many products but most of its customers are only in possession of current accounts it becomes a tragedy and that is a situation with most of our banks today. To some extend, some of these customers just hold those accounts because they have no option due to switching inertia. Instead of our customers to follow us, lets follow our customers and meet their financial needs. They matter most!