?? Succeeding in Lead Generation Sales

Before Opta, I worked in lead generation sales.

I went from $0 to multiple millions in revenue each year by following these principles:

1. Figure out what types of campaigns perform best on your sites or placements. Which of your clients are happiest? Find more like them.
2. Find those companies on LinkedIn using an email scraping tool like Apollo. Look for the most relevant titles (growth, marketing, acquisition, demand gen, etc.) Do not "spray and pray." Better to focus on great fits than email 10,000 people with nonsense.
3. Write a short compelling email from a business domain (get out of here with the Gmail address).
4. Send a personalized connection request on LinkedIn: "Hey Joe! Just sent you an email about a partnership opportunity and wanted you to be able to put a face to my name. Would be a pleasure to connect."

Here's a simple prompt you can tweak for emails:

"Hi Joe,

I'm a lead provider for companies like [competitor 1, competitor 2, & competitor 3] and they're converting at [insert key metric].

We respond quickly, optimize proactively, and always keep our partners' key metrics in mind.

Open to a small test against your current providers?

Thanks,

Bill"

Too often, sales emails from folks in the lead generation space are:

• Not focused on the benefit to the recipient
• Come from a non-business domain
• Too long and filled with info dumping they've not asked for
• Try to schedule a meeting immediately

Your emails will be even stronger if you put some time into personalizing some element.

Start with something personalized or add it as a PS to your email.

• Have they recently hired?
• Did the recipient recently post on LinkedIn?
• Did they recently attend an industry show?
• Have you ever been to where they're headquartered?
• Have you ever worked with some company they've previously worked?

And so on.

And lastly, do your research. Even a minute of it separates you from the masses.

I still get emails all the time from people thinking I buy calls, leads, traffic, etc. I've been in sales and I get it. But a quick visit to my LinkedIn and you'll see that's not my focus.

Here's the gist:

Keep it short and focused on the value you bring to them. Don't immediately jump into some big ask like a meeting. Try softer CTAs that are easier for them to say yes to. Use social proof like companies you work with and non-proprietary outcomes you've delivered.

At Opta, we believe in helping as much as we can. We want to deliver the fastest, smoothest lead distribution software to help users move quickly. But we also try to connect our users with other advertisers and publishers who can help their businesses grow.

If you're looking to save money on your lead routing, speed up your workflows, and receive introductions to our lead generation network, you can book a demo here.

Otherwise, enjoy your weekend.

Cheers,

Cole Bridge

GM at Opta

PS: If you run this playbook and start getting calls, turn on your video. Standing out as a trustworthy actor in the lead generation industry will be a huge boost to your business.

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