Succeeding with the Ceed

Have you noticed more examples of the Kia Ceed on the road recently? We released our latest quarterly sales results for Europe last week and one of the cars that really stood out is the Ceed model family.

The third-generation Ceed has been a big success for Kia Motors Europe since sales started in 2018. And this year it has become our best-selling model in Europe, even ahead of the Sportage. So far this year customers have bought 83,700 of them across the EU, EFTA and UK - 3.6% more than 2019, despite the challenges Covid-19 has presented this year!

What's behind this success? Firstly, this generation of Ceed has more depth and capability than ever before. It is the first time we have offered four different Ceed variants (Ceed, Ceed SW, ProCeed and XCeed), and this means there is a suitable model for most buyers. The XCeed has been even more popular than we initially imagined it could be, with more than 32,000 units sold this year - 38% of all Ceed sales. The Ceed (18,489 units) and Ceed SW (21,477) have also remained as popular as ever, and the ProCeed (11,560) is showing the good wisdom in replacing a three-door model with a five-door shooting brake.

Secondly, electrification has helped grow the appeal of the Ceed line-up further, with new 'EcoDynamics+' diesel mild-hybrid powertrains across the range. We also launched PHEV variants of the Ceed SW and XCeed in 2020, which have accounted for 8,548 sales since - 10% of total Ceed sales so far this year.

The best thing is, we haven't even finished improving the current Ceed line-up, and there is more to come soon. We can't wait to reveal more details in the next few months.

#kia #kiamotors #electrification #automotive