Succeed in 2016 with your new LinkedIn Content Marketing Plan

As you’re planning your 2016 content marketing strategy, you might be asking yourself “What should I invest more in?” or “What should I do less of?” You’re likely here on LinkedIn, looking for resources to help you make the most effective use of your time. If this sounds familiar, you’ve stumbled upon the perfect post.

Joe Pulizzi, founder of Content Marketing Institute, recently revealed that marketers with a documented strategy are 4x more effective. And yet only 28% of marketers have a documented content marketing strategy. With those kind of numbers it’s no wonder that only 30% of marketers feel their content marketing strategy is effective.

Sounds like a #MissedOpportunity

79% of B2B marketers believe that social media is an effective marketing channel. But while people spend time on other social channels, they’re investing time on the most powerful platform for B2B and high consideration B2C marketers: LinkedIn.

Furthermore, 80% of B2B leads come from LinkedIn. To ensure you don’t miss out on the opportunity to get your brand in front of the 400+ million professionals waiting to consume your content, you need a plan. That’s why I created the The LinkedIn Content Marketing Tactical Plan.

Here’s your new strategy for content marketing on LinkedIn in 2016

I’m constantly fielding questions about marketing on LinkedIn from family members, friends and even strangers who spot my LinkedIn backpack during my daily commute.

So I decided to write down my thoughts. This new mini eBook includes what I do every day on LinkedIn to help the LinkedIn Marketing Solutions team achieve our goals. Enclosed are the results of multiple tests conducted by my team. We know what content works, the time commitment needed and which metrics to watch — and now we’re sharing them with you.

Get your hands on The LinkedIn Content Marketing Tactical Plan to learn:

• How to drive ROI with LinkedIn Company Pages, LinkedIn SlideShare, Publishing on LinkedIn, LinkedIn Sponsored Updates and LinkedIn Groups
• What content drives the most engagement on LinkedIn
• Action items and time investment needed to succeed with LinkedIn marketing tools
• Your printable 1-page plan for killing it with content on LinkedIn

Enjoy! And if you have any tips or tactics for effective content marketing on LinkedIn, I'd love to hear them.

For more of my content, check out the LinkedIn Marketing Solutions blog or follow me on Twitter @amrynnie.