The Subtle Art of Differentiation

The Subtle Art of Differentiation

Welcome to our April newsletter.

What makes you stand out from your competitors is a question that is often far more taxing than it should be. Entire careers have been built on the ability to successfully articulate the answer.

Knowing it and communicating it are two different challenges of course - the problem in many industries (including our own) is that most companies say similar things and it's often in the application where the differences lay.

It's also quite important when it comes to selling your business, to ensure your company stands out as an opportunity to acquirers, as we explore in our new blog - see the link below:

A 5-step business differentiation strategy to prepare your business for sale

I hope you enjoy this selection of insights on this topic, and if you would like to discuss your plans for exit at any point please do get in touch...


How to differentiate your business...

Here's some very valuable advice from a fellow business owner, discussing how he set about differentiating his business by focusing on the client.

Watch on Vimeo...


ESG / CSR as a differentiator...

Giving back to society or generally having strong environmental and governance credentials?is increasingly becoming desirable and even required for some transactions.

Read more...


A guide to selling your business in 2024...

If all of this has got you thinking about selling your business, then you might be interested in this article, where we give you an overview of the key areas of maximising your opportunity.

Read more...


Confidential Webinar: essential viewing?for anyone thinking of selling in 2024 and beyond...

In less than 60 minutes, I will give you a real insight into some of the big questions that most business owners have:

  • When is the best time to sell?
  • What are my options?
  • What are buyers looking for and what do they value?
  • How much is my business worth?
  • Can I increase it's value?
  • How to prepare for and negotiate a successful business sale.

You’ve spent years getting your business to where it is today and by investing an hour you will gain a stronger understanding of how to sell it effectively to achieve your personal goals and aspirations.

Book for 14th May @ 1pm

Book for 23rd May @ 1pm


Is now the right time to talk?

If you're thinking of selling your business in the next 2-3 years,?or you know someone who is...

Then it would be a great time for us to have a conversation. No commitment, just an honest review to see if we can help you...

[email protected]


Love this insight! To truly stand out, consider leveraging psychographic segmentation in your market analysis; it's a game changer for personalized content strategies that captivate and convert.

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