Subscription Engineer #30: AI-driven subscription, part 2

Subscription Engineer #30: AI-driven subscription, part 2

Today we continue our dive into the generative AI world. Just as a reminder I use Futurepedia as a main place where to find interesting services.?

Today let’s focus on the advertising part and the big and time consuming part of the advertising is the process of creating the creatives. It takes a lot of time, money and people to create all these images and videos for social media, emails and landing pages.?

Here comes the AdCreative.AI. When you start it will ask you for some information about your brand (like logo and name) and that’s it. After that just select the platform or size of the creative and it will generate a bunch of options for you instantly. Then you can download what you like, schedule it for posting and just wait for customers to come!

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Another ad format that became super popular in recent years is vertical story. Pioneered by Instagram it can be seen everywhere nowadays. There are even services that allow embedding them into your website or app, like Storyly. From an AI perspective there is a fun little service called Piggy that allows you to generate such stories from a simple input. Here is what I got.

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And it will be a mistake not to talk about emails. I already wrote about email marketing and about the fact that it’s much more than just sending an email thanking for purchase. It’s about experimenting, sequences and treating it like a product. It requires a team of several people to make it right so it’s not a surprise that there is an AI service for it - HoppyCopy. One of the best features there - creation of sequences.

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So, now I have all the elements ready. Next week I'll run some of these ads to see the results and after that I'll share them with you!

Happy advertising!

Wayne Worthington

Revenue @ HiOperator - Pursuing the Balance of People and AI in Customer Service

1 年

We’ve made it good enough to replace most of your customer service team. Been waiting for a company backed by a few billies to create generative AI. We plugged the final component in and -> magical.

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