A Subscription Business CXO's Roadmap To Achieving Revenue Growth Using AI
AI is no longer just a buzzword—it's actively reshaping business operations and driving transformative change across all key growth areas for subscription businesses. However, I've noticed that many subscription leaders who are trying to adopt AI to drive growth are often falling short of expectations with their AI initiatives underperforming.
McKinsey echoes this observation, highlighting that organizations currently adopting predictive systems or AI-driven automation are doing so sporadically across their operations, leading to missed opportunities and inefficiencies.
This content piece highlights the common pitfalls that can cause AI projects to underperform and presents a five-step roadmap that can help subscription leaders adopt AI to serve their business goals and achieve desired outcomes.
Why AI Initiatives Fail To Deliver Expected Results
1. Relying On A Single Predictive Model
While a single predictive model can identify at-risk customers, it can lack the depth needed to explain why a customer is at risk and which customers are more valuable. This limitation leaves marketing and sales teams without critical insights, such as the timeline before a high-risk customer cancels and the most effective retention strategies.
2. Difficulty Implementing AI Across Customer Touchpoints
Many businesses excel at making predictions but struggle to integrate this intelligence with CRM, marketing, service, IVR systems and other customer-facing channels to drive desired actions. This challenge often arises from a lack of expertise in incorporating AI into existing workflows or uncertainty about which use case or channel to prioritize for AI implementation.
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3. Viewing Call Centers as Cost Centers
By integrating AI into contact centers, companies can enable their customer service and support agents to deliver more personalized interactions and offer value-added services, significantly enhancing customer experience. However, many companies still view contact centers as cost centers and miss out on opportunities to enhance customer satisfaction and drive profitability.
5-Step Roadmap To Successfully Navigate Your AI Project
If the above challenges resonate with you and you’re seeking a plan to achieve growth through AI, this five-step roadmap can help guide you in driving meaningful improvements in business value.
As 2025 is near approaching and if leveraging AI is one of your strategic growth goals but you're unsure where to start or how to implement it, join VOZIQ AI's Two-Week, No-Cost AI Growth Strategy Bootcamp. This is a unique opportunity for subscription leaders like you to test AI using your own data and drive growth opportunity with guidance from our senior solution experts.