Subscriber Exclusive: Kraft Heinz Interview, New Beauty Guide, Summer Insights for Personal Care and Health & Wellness

For our latest?Brand eComm Insights Subscriber Exclusive, we share our new Beauty Guide, insights for Personal Care and Health & Wellness brands on summer shopping, and an exclusive interview with Diana Frost of Kraft Heinz. Read on to learn more.

— Tony Sloan,?Editor

CHART OF THE MONTH

2023 Beauty Benchmarks and Insights

According to eMarketer, Beauty eCommerce is predicted to reach $30.73 billion by 2026. How is your brand optimizing its online strategy to appeal to beauty consumers? Read the guide to learn:?

• Top-performing social channels and retailers for Beauty shoppers right now
• Basket-level data to inform fulfillment and supply chain strategy
• Best practices for your brand to engage Beauty shoppers

Self-Care Summer: How Shoppers Are Making Personal Care and Health & Wellness Purchases This Season

In the Northern Hemisphere, it's that time of year when people are wearing sunscreen, spending more time outdoors, and engaging in more physical activity.?Now is an optimal time for Personal Care and Health & Wellness brands to look at the trends and strategize to win with consumers. Read the blog to learn:

• What Personal Care and Health & Wellness products are driving the most in-market traffic?leading up to summer
• Demand peaks from last year's summer season to inform predictions for this year
• Best practices for your brand to create a seamless experience for summer shoppers?

2023 Pinterest Benchmarks and Insights?

Did you know, Pinterest’s audience grew 7.5 percent year-over-year? That makes it the third-fastest growing social media platform worldwide, outpacing the likes of Facebook, YouTube, and Instagram. How is your brand optimizing its social commerce strategy to appeal to consumers on Pinterest? Read the guide to learn:

• What product categories are performing best on Pinterest right now
• The most commonly preferred retailers from shoppers on Pinterest
• Best practices for your brand to engage and attract Pinterest shoppers

BRAVE COMMERCE ft. Kraft Heinz's Diana Frost

In the ever-changing landscape of commerce, what is your brand doing to adopt an agile mindset and embrace marketing innovation??On a recent episode of the BRAVE COMMERCE podcast, Diana Frost, Chief Growth Officer North America at Kraft Heinz, joins hosts Rachel Tipograph & Sarah Hofstetter to discuss:?

• Creating a resilient business with fast learning and adaptation from failures?
• Fostering team dynamics that cultivate collaboration, support, and enhanced problem solving?
• The important balance between agility, scalability, and human intuition