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Hot off the Amazon Grill???
What Amazon PPC Updates Do You Need for 2024? [The PPC Den Podcast]
Amazon has made updates to its advertising tools, including enhancing Sponsored Brands with new capabilities for bulk management, enabling advertisers to easily adjust ad groups and update creatives. This move is part of a broader push towards visually appealing content, with the introduction of custom images and an emphasis on immersive storytelling.?
Amazon has expanded the byte limit for backend search terms, bolstering SEO efforts by allowing more relevant keywords to improve product visibility and sales potential. The platform's introduction of AI-generated images and vertical video ads are notable updates too.?
Tune in to this recent episode of The PPC Den Podcast as Mike?from Ad Badger and I break down these latest updates and what they mean.
Nerd Lounge ??
Amazon forced to increase ad transparency in the EU
This story is from late March and escaped our notice at the time, but it is worth resurfacing. Amazon unsuccessfully fended off a change brought about by the European Commission in a recent ruling from their highest court. The ads transparency requirement is part of the Digital Services Act (DSA), an online governance and algorithmic accountability rule book, which Amazon’s marketplace has been subject to since late August 2023. Basically, Amazon will have to be more transparent about the ads it displays and monetizes since it’s a “very large online platform” (VLOP, an acronym that will never stop being hilarious).?
What does this mean for us Amazon advertisers? The easiest comparison to make is to that of the Meta Ad Library, where you can visit a page detailing all the ads currently running for a brand across Meta platforms. As an example, here is a search I did in Canada for ads related to the keyword “maple syrup”. I can see ads from various brands, but more importantly filter to see ads from one specific brand. Imagine this feature on Amazon: You know a competitor has huge sales and is crushing it with ads. All you need to do is find their brand on the ad library, and now you have a full view on their creative, ad copy, photos, messaging and so on. What a powerful hack. Thanks, European Commission! ??
Save The Date???
Seller Velocity Conference (May 1st - 2nd) in New York City, New York
25% Discount code: SVC24NYC
The Seller Velocity Conference is a two-day conference, taking place in New York on May 1st and 2nd, 2024. Focusing on actionable insights and intimate breakout sessions, attendees will gain direct access to industry leaders like a friend of the business Chris McCabe for personalized advice on brand emergencies and strategies for scaling your business. Limited to 100 attendees on the first day and 50 for the VIP experience on the second, this conference promises an environment ripe for learning and making lasting connections in the ecommerce world.
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Amazon Trending Tidbits???
Sellers Have Until May 17th to Submit Amazon Prime Day Deals
The deadline to submit your deals for Prime Day consideration is May 17, 2024. This opportunity, highlighted in a recent announcement from the Amazon Sellers Group (ASGTG) via Twitter, includes a screenshot directing sellers to where they can propose their deals. This call for submissions is essential for those looking to feature their products during the much-anticipated Prime Day Week. While specific details about the Prime Day event remain under wraps, with Amazon yet to unveil the exact dates, it's clear that planning is well underway.?Typically held in July, with Prime Big Deal Days following in October, this event is a key sales driver. Amazon’s silence on the specifics, including eligibility criteria for sellers, only adds to the anticipation. The time to start planning for it is now!
Big changes to the dietary supplements policy
Amazon is finally getting strict about supplements.?All dietary supplement products listed on Amazon must undergo verification by a third-party Testing, Inspection, and Certification (TIC) organization to ensure they meet the platform's safety standards. The "Manage Your Compliance" dashboard will now display which of your listings need to be verified, along with their respective deadlines. Failure to comply by the due dates could result in the removal of your listings (yikes).To align with these changes, you'll need to initiate a test for each of your products through the specified third-party TIC organizations, as instructed on your compliance dashboard. Once your products are confirmed as compliant, they will be eligible for sale. Furthermore, Amazon is organizing a live webinar on April 17, 2024, at 11:00 a.m. Pacific Time, to discuss this policy change and answer any queries you might have. For more information on how to get started on the verification process, click on the link below.
Thank you for reading!
- Brent
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