Still Targeting Like It’s the 1940s, 60s, 80s, 00s, 20's?
Chuck Scalies
Vice President - APS Dealer Services CEO / President - VirtualShowroom.AI
Would you use WWII-era bombing tactics in today’s precision-driven world? If not, why are dealerships still relying on outdated mass-marketing methods?
The Problem: In 1944, it took 108 B-17 bombers and 648 "dumb bombs" to achieve just two direct hits in a massive 350,000-square-foot area. That’s the same scattershot approach still used today with using "in market list" for mass email, mail and other mediums — wasting budgets on people who aren’t even shopping. 80% of in market list ARE NOT SHOPPING. We can show you.
The Solution: Fast forward to 2025, where a single F-16 with a laser-guided smart bomb hits its exact target within inches. Virtual Showroom operates with the same precision—but instead of bombs, we deliver fully identified, real-time customers actively shopping for sales and service.
I think we can agree that your success rate would be greater with an 100% of the audience being 100% who are actually shopping right now vs. 20%, correct?
? We know exactly what websites EVERY customers visit and what vehicles they’re shopping for, down to the make and model.
? We provide their full contact information—no guessing, no wasted ad spend.
? Our email campaigns achieve 5x higher open rates than outdated “in-market” approaches.
Want to see it in action? Let’s set up a quick web meeting.