Subject Line Tips

Outside where your email lands (primary inbox, promotions folder, or spam), there are 3 factors that determine whether or not someone will open?your email.

Those 3 factors are (from left to right within the inbox):

1. From Name

2. Subject Line

3. Preview Text

For this email, let's dive into some Subject Line Tips from my team and I.

And in next weeks edition, I'll share a bunch of subject line formats and examples.

Here are a few subject line tips:?

• Test Using Emojis?- these can help increase your open rates.
• Use Personalization?- using someone’s first name, when available, can get you a bump in open rate.
• Be personal?- pretend you’re writing?to a friend.

You wouldn’t say:

Subject: Hey John, Let’s Do Dinner?

Instead…you might say

Subject: dinner?

• Whenever possible, be specific?- specificity almost always wins.

For example:

Subject: How I lost weight by eating Cheetos

vs.

Subject: How I lost 13 lbs.?in 3 days eating?Cheetos

• Use curiosity as much as possible?- curiosity is one of the greatest emotional drivers humans have. So do your best to create as much of it as you can in your subject lines.

For example:

Subject: One doctor’s tip for better health

vs.

Subject: Why America’s #1 doctor says do NOT eat broccoli!

P.S. Check out Stacked Marketer:?The one newsletter every marketer should read

Stacked Marketer?is a free, jam-packed newsletter enjoyed by over 21,000 marketers.?

Every weekday, you get the breaking news, insights, advertising hacks, tips & tricks for all your digital marketing,-- Facebook, and Google, native ads, SEO, Snap, TikTok, affiliate marketing, email and more.

Sign up here.