Subho Bijoya and Laxmi Puja
Kuldip Maity
Proud Indian, Entrepreneur, Founder and Managing Director of VFS Capital
As the grand festivals of Durga Puja and Laxmi Puja end, I extend my warm wishes to you and your families. These festivals hold a special place in our hearts: the first symbolizes the triumph of good over evil and the second brings the blessings of prosperity, wealth, and wisdom. In this spirit, I want to reflect on the significance of these celebrations and?our work at VFS Capital, which connects deeply with the mission of empowering women.
Subho Bijoya, marking the conclusion of Durga Puja, reminds us of the eternal fight between good and evil. Devi Durga, a symbol of strength and protection, embodies the resilience and power of women. But even as Durga defeated the forces of darkness, we must see that our country stays committed to empowering women to overcome the challenges of poverty, lack of opportunities, and financial constraints.
Often the backbone of families and communities, women?are nurturers and powerful changemakers when given the right support. Like the divine energy of Goddess Durga, the strength that women possess is transformative. As I wish Subho Bijoya to all, let us vow to continue this celebration of the inner strength of women, reminding us that?anything is possible with the right support.
On Laxmi Puja, we honor Laxmi, the goddess of wealth and prosperity. For centuries, she has been worshipped as the source of abundance and success. However, wealth is not just about money—it’s about creating opportunities, securing a future, and fostering well-being. For women, financial independence is a key element of true empowerment. At VFS Capital, our goal has always been to provide women with access to financial resources?and to create wealth for themselves and future generations.
Through microfinance, we help women become financially independent, manage their own businesses, and improve their social standing. When a woman gains financial control, the benefits ripple outward to her family, children, and community. It is an investment in future prosperity, much like the blessings of Goddess Laxmi.
At the core of microfinance is the belief that financial inclusion can transform lives, particularly for women. Many women?lack access to formal banking systems, especially in rural and underserved areas. This leaves them vulnerable and dependent on others for their financial needs.
Our work aims to break that cycle.
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We believe that every woman, no matter her background, has the potential to achieve great things. By providing small loans, savings opportunities, and financial education, we enable women to take control of their economic future. These small yet impactful steps can lead to significant changes—whether it’s starting a business, sending their children to school, or investing in their family’s health.
Empowered women can make informed financial decisions, improve their households’ living standards, and contribute to the overall development of their communities. In a way, the success of each woman is a reflection of the prosperity that Goddess Laxmi symbolizes.
Traditionally, these festivals have never been just cultural celebrations—they also remind us of our shared mission. Durga Puja celebrates the power of women, and Laxmi Puja reminds us of the importance of prosperity. Together, they align perfectly with VFS Capital’s mission of women’s empowerment through microfinance.
In the communities we serve, we witness firsthand how access to financial services can change lives. Women who were once hesitant to take loans now run successful businesses, contribute to household incomes, and become role models for others. These success stories are a source of immense pride for us and reaffirm our belief in the power of microfinance to create lasting change.
Yet, there is still much work to be done. Millions of women are still waiting for opportunities to transform their lives; our responsibility is to reach them.
#SubhoBijoya #LaxmiPuja #WomenEmpowerment