Style Capital's Latest Move: Strategic Investment in Premium Sneaker Brand Autry

In an exciting development for the luxury fashion and sneaker aficionados, Style Capital has recently announced its acquisition of a majority stake in the premium sneaker brand Autry. This strategic move sees the Milan-based private equity fund purchasing 50.2 percent of Autry from The Made in Italy Fund and the brand's founders, the Doro family, valuing the transaction at approximately 300 million euros.

A Strategic Expansion

Autry, known for its premium sneakers inspired by the American sneaker brand aesthetics of the 1970s and 1980s, has shown remarkable growth, escalating its sales to more than 110 million euros in 2023 from 30 million euros in just two years. Under Style Capital's guidance, Autry is set to undergo an ambitious retail expansion both within Italy and internationally, marking the opening of over 20 monobrand stores in key luxury locations. This endeavor aligns with Style Capital's objective to replicate its previous success stories by investing in storytelling, brand awareness, and product innovation to create iconic brands.

The Made in Italy Fund's Legacy

The Made in Italy Fund, managed by Quadrivio and Pambianco, has been pivotal in nurturing brands across wine, food, beauty, fashion, and furniture sectors. With investments in brands such as 120% Lino, Rosantica, Dondup, and GCDS, the fund has demonstrated its capability in identifying and growing potential market leaders. Its decision to reinvest an 8 percent share in Autry post-sale underscores its confidence in Autry's growth trajectory and Style Capital's strategic vision.

Style Capital's Investment Philosophy

Style Capital's portfolio is a testament to its strategic investment philosophy, focusing on identifying brands with the potential to become market leaders. The firm has previously invested in Los Angeles-based denim brand Re/Done and Italian labels Forte Forte and MSGM, among others. Its acquisition strategy is not just about financial investment but also about contributing to the brand's expansion and narrative, a philosophy that has seen the fund acquire stakes in European luxury e-tailer LuisaViaRoma and French brand Soeur.

The fund's track record of nurturing brands to achieve iconic status bodes well for Autry's future. Style Capital's approach of blending investment with brand development expertise offers a blueprint for sustainable, long-term growth in the luxury fashion sector.

Looking Ahead

As Style Capital embarks on this promising venture with Autry, it's clear that the fusion of strategic investment and creative brand development is setting a new standard in the luxury fashion industry. This collaboration not only promises to elevate Autry's global presence and market dominance but also reinforces Style Capital's reputation as a visionary in transforming promising brands into international icons. With an unwavering commitment to innovation, storytelling, and sustainable growth, Style Capital is poised to navigate Autry through this new chapter of expansion and success. As we watch this partnership unfold, one thing is certain: the future of luxury sneakers is about to get a whole lot more exciting

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