You know that posting regularly on social media is important. It seems harder to navigate and stay competitive with so many others creating content in the same space. Not that long ago, the biggest challenge was keeping your tweet to the correct length; now you’re making and editing videos, reels, crafting the perfect caption for photos, all while trying to stay on-brand.
We’ve brainstormed some topics to help you get started!?
- Share a brief tutorial or sneak peek into a program you’re offering
- Ask an interactive question, post a poll, or create a contest for engagement
- Share testimonials or client success stories
- Do a countdown to a new product launch
- Host a live Q&A and take some questions from your followers
- Promote your blog
- Cross-promote with colleagues, maybe even host a contest together!
- Do a “Day in the Life” video or a “Coffee Chat” video that is focused on a specific topic
- Inspirational quotes are always great, but you should also include why they inspire you
- Share “I didn’t know what I didn’t know” stories
- Interview others (and get interviewed in return!)
- Hold a limited sale for your followers
- Create a post about your story – how you got to where you are today
- Chat about your challenges and how you work to overcome them
- How do you stay productive? Prepare for meetings? Getting ready to meet clients? Share some behind-the-scenes inspiration!
- What business tools are essential to your success? Share what they are and how they help!
- Create a book club and poll your followers for the next book to read together
- Inspire a get-active challenge, and take your followers through your workout (even if it’s just around the block)
- Pay it forward – what advice can you give to inspire others
- Look up some fun holidays that align with your brand, post some photos of you celebrating them.
- Support a local charity and encourage donations
We recommend creating a content calendar and pre-scheduling as much content as possible to stay consistent. Create themes within that calendar to help keep the content focused. Perhaps start the month with a book club announcement and then spend the end of the month recapping and asking questions about it. Build in a couple of fun holidays, promote a colleague or someone that inspires you, and then a behind-the-scenes story or two, and a testimonial, and your content for the month is already filling up!?
Lastly, remember to check back here monthly when we post the upcoming holidays (fun and traditional!) that you can use for a bit of inspiration!
