Stukent Mimic Pro Simulation Walkthrough.

The goal of this post is to describe my experience with Stukent Mimic Pro Simulation which is a part of my 1-year professional Digital Marketing Diploma with NMIMS Global Access Continuous Education.

It has been an amazing experience. I would like to share some insights about Mimic Pro Simulation: specifically what it is all about and my takeaways to improve the score for each round for those who would be taking this module in the future.

Mimic Pro Simulation is like a video game where you are competing with the computer. There is a total of 8 rounds. We create Ad Campaigns and 2 Email Campaigns in those 8 rounds. We sell cameras for Kent Castle. It is based on Google Ad(Advertisements)words Platform and gives the students a feel of what Google-Ad words would be in real-time. A budget of $5000 is allocated for all 8 rounds and we have to manage all our ads and email campaigns within that budget. It gives the students a chance to experiment and find out what works without spending real money. We can test and try different strategies, all of which help us to be more prepared to work with a real Ad budget in real-time.

In the First round, 3 products are given and we have to create ad campaigns and write ad copies for either one, two or all three products. Here we do not have a choice for selecting any other products from the product catalog but as we go further to the second round we can select any products from Kent Castle's Product Catalogue.

For ads, we create campaigns, ad groups with relevant keywords and write ad copies for the products that we select. It gives you an exposure to keywords research, bidding strategy, writing an ad copy, create landing pages, run AB-testing of ads for the campaign and analyze the data about how each campaign is performing. For the Email campaign, we got a chance to write and create emails for targeted audiences.

At the end of each round when we run the simulation, campaign results are shown in terms of the conversions made, Click-through rates, budget spent, profit or loss in the campaigns. Each round has a report which we can analyze and make data-driven decisions on how to process for our next round. We make relevant changes to the existing as well as new campaigns by eliminating or adding keywords, readjusting the bid amount, readjusting the budget and optimizing the landing pages. We make all these changes by analyzing the results of the campaigns.

It takes a little bit of practice to get a hang of the simulations but as we go further we can experiment with different keywords, bidding strategies and adjust the budget for each campaign.

What was my Take Away - Stukent’s Mimic Pro Simulation for ads as well as Email Campaign is a very valuable experience. It gave me a real-time feel of what would be like in the Google ad Campaign. We learn what works and what doesn’t using the fake money in the Simulation.

Make sure that the Descriptions of Ad copy match the landing pages, try being consistent and do AB-Testing in the earlier rounds.

I hope my take away helps to improve the score to all those who would be taking this Simulation in the future.

Thanks for reading. Feel free to share your comments.

Happy Learning!