Stuff you missed during w/c 30th October 2023

Stuff you missed during w/c 30th October 2023

1.?????? Copycat brands appear to sometimes help the original brand

2.?????? Purchase likelihood is higher when the price is easily divisible

3.?????? Text adverts and desktop adverts get more attention

4.?????? Products from small companies are perceived as healthier

5.?????? There are apparently four types of influencer: broadcasters, leaders, friends and companions



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