Studys are showing Marketing Plans 2018 Trends from Marketing Leaders
Jens Schmidtmann
I write about supplier quality collaboration and industrial digitization - focus: quality, environmental requirements and approval processes (QM, HSE, Circular Economy, Product and Material Compliance, ...)
The Marketing Automation Specialist Clickdimensions fielded a study with the Market Research Company Ascend2 - the Survey titled "2018 Digital Marketing Plans From the Leadership Perspective". The study report shows the opinions of marketing decision-makers (nearly 2/3 with a B2B focus).
Here some very interesting insights of the study report which was published in beginnung january 2018:
The answeres to the question "What will be Most effectic tactics"was "Content marketing" - close to "Marketing technology and the biggest share of answers to "Most Important Objectives" and "Critical Challenges to success was "Increase leadgeneration" (slides with graphics below this post).
Also "data quality" is an increasing challenge. For B2B this means more than ever before avoiding contact information with freemail adresses and fake information ([email protected] and other fakes information like "Dagobert Street, Ducktown" etc.).
Some additional valuable B2B marketing trends 2018 information about the increasing importance of "Content Marketing" and "Account Based Marketing" you can find here at b2bmarketingzone and here from the Content Marketing Institute.
Abstract from the study "2018 Digital Marketing Plans From the Leadership Perspective"
