StudyQA Case: achieving global impact for Schwarzman Scholars Program

We are thrilled to share the remarkable success of our recent campaign for the prestigious Schwarzman Scholars program. At StudyQA, we aimed to increase awareness and generate relevant leads for this renowned program, and the results have been nothing short of outstanding.

Campaign Goals

1?? Boost Awareness: Our mission was to amplify the global visibility of the Schwarzman Scholars program, ensuring that more aspiring talents learn about its incredible opportunities.

2?? Generate Quality Leads: We strived to build a strong pool of prospective applicants, crucial for the program's continued growth and success.

Strategies and Achievements

?? Strategic Messaging & Visuals: Our team meticulously designed key messages, visuals, and texts that effectively conveyed the unique value proposition of the Schwarzman Scholars program.

?? Targeted Advertising: We deployed a comprehensive advertising strategy that spanned various platforms, ensuring captivating visuals and texts tailored specifically for our target audience.

?? Social Media Engagement: Our robust social media strategy, including a media plan of activities and integration concepts, allowed us to maintain a consistent online presence and engage with potential applicants.

?? Influencer Marketing: Collaborating with various partners and opinion leaders played a pivotal role in spreading awareness of the Schwarzman Scholars program. This influencer-marketing campaign reached over 300,000 target users, achieving a remarkable conversion rate of over 18%.

?? Follow-up & Retargeting: We ensured that our efforts didn't stop at generating leads. A meticulously planned follow-up strategy and retargeting activities were put in place to nurture these leads and guide them through the application process.

?? Email Marketing: We designed and launched an effective email-marketing campaign to keep prospective applicants informed and engaged.

?? Creative Collaborations: Our innovative approach included a creative collaboration on Instagram, introducing engaging mechanics and strategies to increase program visibility.

?? Diverse Advertising Channels: We ran successful advertising campaigns on Telegram and TikTok StudyQA, diversifying our reach and tapping into new audiences.

?? Performance Tools: Leveraging Google Ads and Facebook, we attracted a significant number of new applications, further contributing to our lead generation efforts.

Impressive results

?? Total Campaign Reach: 930,056

These numbers reflect not just the scale but also the quality of leads we attracted – individuals genuinely interested in the Schwarzman Scholars program.

As we look forward, we're committed to evolving our strategies and exploring new avenues to support our partners. Together, we're shaping the future of global education!

Looking to emulate StudyQA's success and draw students to your academic programs? Take the next step by completing our application form for a complimentary consultation: https://studyqa.com/for-universities/services2023