Study: The State of Content Marketing in 2024

Resource: Unmiss

Learn Secrets for Organic Search Success, Successfully Adapt to AI Acceleration, and Elevate User Experience for Future-Proof Content Marketing Strategies.

The current state of content marketing relies on tried and true tactics to maximize content management, strategy, and execution.

Despite the constant updates to search engine algorithms and the emergence of new technologies, content marketers are finding solace and success in focusing on what’s always worked – adhering to standard content marketing practices, continuing education, shifting priorities, and adopting new technology.

To better understand what’s currently working in the world of content marketing, we examined over 13 million web pages with the help of Ahrefs tool as well as a mixture of other prominent industry studies. From this deep dive, we uncovered several key findings:

• Keyword research is integral to ranking for desired keyword terms
• The higher the domain authority the better
• Referring domains are helpful
• Social media sharing (specifically X) helps boost content visibility

Some additional areas of opportunity we’ll explore further throughout this study are video and email content, and AI content strategy.

By exploring the latest trends, disruptors, and top areas of focus, we hope to provide you with a comprehensive overview that equips you with actionable strategies to drive your content strategy forward. Use this report as your guide to make your efforts more rewarding and to further your content marketing expertise.

Key takeaways at a glance

• Keyword research is imperative. Having a firm understanding of the types of keywords you want to target and the tactics to take you higher is crucial.
• Improving domain authority can lead to higher search rankings. For high-competition keywords, our research shows a 69 domain authority score on average is needed to rank in the top 10 search results according to Ahrefs’ Content Explorer tool.
• The more referring domains the better. For highly competitive keywords, our research shows an average of 2,697 referring domains (also known as backlinks) is needed to rank in the top 10 search results according to Ahrefs’ Content Explorer tool.
• Social shares seem to have some correlation with search ranking. For highly competitive keywords, our research shows an average of 80 shares on X is needed to rank in the top 1,000 search results.
• Longer-form content is winning. For highly competitive keywords, our research shows an average of 3,772 words on a web page is needed to rank in the top 10 search results according to Ahrefs’ Content Explorer tool.
• Content reigns supreme. SEO professionals state that content and content strategy are their top focus this year. (Search Engine Journal )
• Content is the most effective SEO strategy. SEO professionals also cite the power of content marketing, saying it’s the number one most effective overall SEO strategy. (Search Engine Journal ).

Learn the whole study - https://unmiss.com/study-the-state-of-content-marketing

Thanks a lot to Chelsea Alves for researching all this data.