Study Now Live - The Crucial Role of FAQ Sections for Gym Websites: A Study of Access to Information

In our newest study, examining Fitness Industry FAQs, we reviewed 796 web pages across 235 brands in the UK, North America, and Australia, to better understand the availability of information to prospective members.???

By setting off on the same hunt for information that your prospects undertake every day we sought to understand how well they could self-serve, but in doing so we uncovered a global issue.

Across three territories, we reveal a worrying percentage of gyms who are simply failing to provide the very information potential members want quickly?as part of their decision to evaluate your club,?before?they do so in person.?

In many cases where this information is provided, it lacks the depth or detail required to be useful, ultimately increasing the gap this strategically vital information should fill at the top of your acquisition funnel.

We targeted four key segments: Public Leisure, Franchise/Corporate Chains, Multi-Site Independents, and?Independent Health Clubs. Our analysis answers 3 key questions for the industry:

1. How many organizations typically display FAQs on their websites?
2. Of those that do, how many are a true catch-all for prospective member queries?
3. How many organizations provide FAQs at individual location level?

Dive in now to discover how your segment is performing and how you could use the learnings to increase tours or trials in your facility. ??????

The Crucial Role of FAQ Sections for Gym Websites: A Study of Access to Information

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