Student Spin to Win in Freshers JD Sport Campaign - TLC Worldwide UK

As the leading sports fashion retailer, JD is the go-to for athleisure brand for 16-24s. With a core student fanbase, both active and fashionable, JD seek to continuously enhance their student offering and add value to visitors shopping experiences. Kicking off Freshers week with a limited-time promotion, exclusive to students, for the first time ever, JD are offering thousands of prizes on top of a 20% student discount.??

Working with TLC Worldwide UK and Ireland, JD are giving away thousands of prizes to students, on top of their 20% discount*. In order to qualify for the prize draw, students must spend ￡30 (after any discounts) in-store or online. They can then spin the ‘Student Spins’ wheel, with the chance to claim one of thousands of prizes, provided by TLC’s network of partners and JD themselves.??

Prizes in the UK include Just Eat vouchers, Greggs vegan or sausage rolls, a Costa Coffee drink and Vue cinema tickets. In the Republic of Ireland prizes include IMC Tickets, Insomnia hot drinks vouchers, Just Eat vouchers and Free now credit. There are big-ticket items available across both, too. From JD gym passes and gift cards, to a 6 months free subscription to Ellevate Football, and the chance to meet a Premier League footballer. This campaign is live for 2 weeks only, from 25th September until 8th October 2023??

Following a successful student discount during Freshers last year, JD wanted to stand out even more this year, amongst an array of student discounters. Students are a major part of JD Sports’ audience, and this initiative not only helps them to afford the pieces they want, but to afford the smaller things in life when on a tight budget. Particularly in their first year, students are adapting to a new lifestyle: living independently, often away from friends and family, not having anyone to cook for them. Freshers are especially keen to socialise and try out new things, whilst managing a low income.?

This is why JD partnered with TLC, to curate rewards like takeaways for ease, coffees and Greggs to keep them going through early morning lectures after late nights, entertainment like cinema vouchers for socialising, and car services for late night transportation, or to simply help to get them around a new city.??

"Here at TLC Worldwide, we use decades worth of consumer insights, to curate tailored rewards that speak to our clients’ audience. We believe in enriching the lives of our clients’ customers, making them more rewarding,” said John Pearson, Managing Director at TLC Worldwide UK. “This campaign is a perfect example of consumer-led reward campaigns that make us TLC.”?

JD offers student discounts year-round, increasing this during Freshers month last year. But they wanted to take this one step further, adding an element of play and excitement with a prize draw, in a move to stand out from the crowd.??