Student Demand vs. University Supply: The Growing Gap in Esports Management Education

In my work connecting students with collegiate esports programs, I’ve noticed a recurring trend: a significant and growing interest from students in pursuing careers within esports, particularly in management roles. Despite this demand, universities have been slow to introduce dedicated esports management degrees or even specialized courses. It raises the question—why is there such a gap between what students want and what universities offer?

With over a billion-dollar industry continuing to grow, esports represents an evolving career path that offers opportunities in management, marketing, event organization, and beyond. Students recognize this potential and are eager to develop specific skills through formal education. Yet, many institutions seem stagnant about introducing these degrees. This hesitation is costing universities an opportunity to lead in an emerging field and attract students with unique career goals.

Student Interest vs. Institutional Reluctance

For many students, esports isn’t limited to professional gaming; they see potential in the infrastructure supporting it—from organizing tournaments to managing teams, to creating immersive gaming experiences. Today’s student is asking for a structured educational path that can turn their passion into a profession. Yet, university administrators often question the long-term viability of esports careers, viewing it as a niche that doesn’t warrant its own degree.

Beyond perception, there’s a lack of awareness about the demand for esports professionals and the transferable skills an esports management degree can provide. These programs are not just about gaming; they encompass event management, sponsorship acquisition, digital marketing, and even business ethics. This skill set is relevant not only within esports but across various industries, making the degree much more versatile than it may appear at first glance.

A University Embraces Esports Education

Let’s consider a university that invested into esports education, seeing the demand from students and recognizing the career potential in the industry. A few years ago, Shenandoah University launched one of the first undergraduate degrees in esports management. Within months, the program attracted significant interest, not just from local students but from applicants across the country. Why? Shenandoah recognized the shift in student interest and was proactive in meeting it, offering courses in esports management, event planning, digital marketing, and media relations—all transferable skills that have opened doors for their graduates within and beyond esports.

This forward-thinking approach has paid off. Not only did they see an increase in program enrollments, but they also gained positive attention for aligning their curriculum with emerging industry trends. They became a leader in an underserved space, and their students benefited from being part of a program that directly responded to their wants.

A few solutions:

To bridge the gap between student demand and university offerings, institutions can start by introducing esports management as a concentration or minor, focusing on interdisciplinary skills. Combining elements of business, media, and sports management allows students to gain a broader perspective and opens pathways beyond gaming.

Collaborate with Industry Experts

Universities hesitant about introducing esports degrees might start by collaborating with esports industry professionals and organizations. Partnerships could involve guest lectures, internships, and advisory roles in shaping the curriculum. By having industry voices involved, universities can ensure that the program content remains relevant and practical, giving students a competitive edge.

Offering Modular Courses and Certificates

For institutions reluctant to launch full degrees, modular courses or certificates in esports management could be an entry point. These allow students to specialize in specific areas—like marketing or event management in esports—without the commitment of a full degree program. Modular offerings are also more adaptable and can be expanded based on student interest.

Proving the Value Through Graduate Success Stories

Just as with Shenandoah University’s example, schools that have already ventured into esports education should highlight the career successes of their graduates. Showcasing the diverse career paths of alumni can shift the perception of esports degrees from niche to versatile, demonstrating how this education equips students with valuable, marketable skills.

Beyond creating an attractive academic offering, universities have the chance to differentiate themselves in an increasingly competitive higher education market. They can attract a unique cohort of students passionate about technology, sports, and media—all areas that will define the future of the global economy.

Is your institution considering esports management courses? Or do you think universities should focus elsewhere? Share your thoughts in the comments!

By aligning with student demand and industry growth, universities can contribute to the esports sector’s development while preparing students for a future in the industry.

If you're as passionate about the future of esports in education as I am or have insights on how your institution is approaching esports, I'd love to connect and chat. Whether it's sharing ideas, discussing industry needs, or brainstorming ways to bridge the gap between student demand and university programs, feel free to reach out.