Stuck without New Data? Here's How to Generate Opportunities from Your Existing Database
Do you know your database is a goldmine that never gets outdated?
All you need is to unlock its hidden potential for upselling cross-selling.
Creating a new outreach effort is a long-drawn and time-consuming process as you need to strategize again and build everything from scratch.?
In contrast, driving sales from the existing customers is a cakewalk with the right strategies because customers already know you and share experiences in the past.
You can effortlessly drive repeat purchases and improve sales by repurposing your data appropriately.
So, before you start investing in the effort, time, and resources to capture new leads, try making the best out of what you already have, i.e., your existing database.?
Depending on the criteria customers fulfill and their purchase history, you can segregate your customers and create new campaigns.?
This way, you can design targeted re-engagement campaigns for re-targeting by taking into account the buyer's journey.?
Also, you can easily re-engage and cross-sell products based on their previous purchases.
An illustration of how to create a re-engagement SMS Campaign
For reactivation, you can send your first SMS after 30 days of the last purchase, in which you can send SMS surveys to capture feedback or purchase experiences.
If a customer doesn’t view the first SMS, you can send the second SMS
after 60 days of the last purchase, in which you can run an SMS contest or poll.?
You can offer a chance to win a free gift for answering a few questions as a strategy to drive responses.?
?If a customer doesn’t view the first two SMS, you can send the third SMS after 90 days of the last purchase, in which you can coupon code URL or discount coupon.
At last, if customers click on the given link, add them to the new opportunity list, and if customers don't even view the SMS, move them to the ‘unsubscribed’ list.
Types of SMS for Re-Engagement and Lead Generation
1. Capture Feedback through Surveys and Questionnaires
Even after the purchase, you can engage with your audiences, which could help you win customers again for repeat purchases and create a loyal brand following.?
Once a purchase is made, you can send surveys or questionnaires to customers and capture their experiences with your brand.?
This way, you can show that you care for them even after purchase. Besides, you can find room for product and service improvement.
Example: Survey Text
"Dear Emma,
Your feedback matters to us. Can you help us with some quick feedback on our services?
Click here to take a survey http//nflkjservices/ survey.
Text STOP at 67678 to unsubscribe."
2. Nudge Customers with Abandoned Cart Reminders
Shopping is a never-ending task for shopaholics.?
They keep adding products to their cart to try new variants of a product or just for the shopper’s-high.?
But sometimes, they abandon their cart without buying due to certain distractions like a phone call, a visitor in the house, etc.?
So, you can send a reminder text to nudge them, prompting them to complete a purchase before cart products go out of stock.
Example: Reminder Text
"Hey Jack,
We haven’t seen you for a while. Your favorites are lying untouched in your cart. Buy now before they are sold.
JK Clothing"
3. Help your Customer by Recommending Products?
If you understand your customers well, you can drive back-to-back purchases from them.?
Follow an analytical approach to track customers' behavior and understand them well.?
This way, you can make product recommendations right in the message inboxes using MMS or WhatsApp, depending on their past purchases.
Example: Product recommendation text
"Hey Sam,?
Here are a few picks that match your style.
Check out here: http//skclothing/formalwear/bhdohiefn"
4. Offer Exclusive Deals to Loyal Customers
Loyal customers should always be rewarded for their loyalty.?
This is the best way to nurture your bond and strengthen relationships with them.
To do so, send exclusive deals and offers to loyal customers or provide early access to purchase products when a sale is about to get live.
This would help you make them feel special and re-engage with them.
Example: Text for Exclusive Deals
"Hi Emma,
Thanks, for being a valued customer to us. Shop this season and get an additional 20% off using the coupon code HIFUYFF on your next purchase.
Beauty Enhancer"
5. Introduce and Promote New Business Offerings
Customers come back to you only when they trust your brand and services.
And quality customer experiences are something that contributes to trust-building.?
You can easily drive repeat purchases from existing customers when you launch any new product line because they trust your brand. You can also introduce new products through a URL in SMS, MMS, WhatsApp, etc., and promote new products on their hand-held devices.
Example: Text for new product marketing?
"Hi Ava,
This summer, keep your skin hydrated?
We have launched a new skincare range for intense skin hydration.?
Check out here: http//beautyenhancer/skincare/intensehydrate"
Some Interesting Results By Users who repurposed their Existing Database?
We interviewed some of our clients who counted on their existing data to generate opportunities and created SMS campaigns.?
Here are some surprising outcomes reported by them:?
-They were able to generate 40% more leads because of re-engagement
-Conversion rates for our clients increased by 27% due to repeat purchases
-For new clients, business expenses were reduced by 20% as they didn't invest to capture new data
Wrapping Up
As you've just seen, your existing database has immense potential to build a loyal brand following and drive purchases from existing customers. Try experimenting with it by running different campaigns for filling lead pipelines.??
It would surely help you crack the next big deal without investing a single penny in outbound promotions. You may now pan away for data-gold!