Stuck For What To Say?

I got an interesting question from a member of our community.

“Hey Mark. I totally buy into your belief that we build trust by being in frequent communication with our prospects-whether it be via LinkedIn or sending emails to those who have opted in for a free report.

But, I need some help! I’m running out of ideas for what to say. Thoughts?”

Fair question. Let me be helpful.

When you’re stuck for what to say, think about what are the common questions you get asked about your products or services.

What are its benefits?

What are the concerns people might have?

Why is it priced the way it is?

What makes it easy to use?

How long before I see results?

And those are just the tip of the iceberg.

Each of these makes for a great short communication piece.

Here’s an easy and effective way to cue them up.

Use the “question from a member of the community” format.

Like I did today.

I got an interesting question from a member of our community.

“Hey Mark. I totally buy into your belief that we build trust by being in frequent communication with our prospects-whether it be via LinkedIn or sending emails to those who have opted in for a free report.

But, I need some help! I’m running out of ideas for what to say. Thoughts?”

I’m a believer that since you’re a member of your own community, questions that come from you are fair game.

So, your homework (ughh) for today is to make a list of the common questions you get asked-or might get asked-about your products or series.

You now have a great list of things to write about.

Onward!

Mark

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