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To : The unnecessary Hard worker

Dear Hard worker,

Hope you understood that, it's not necessary to be unique, to be successful, if not check out my previous letters -

• Is every person really UNIQUE?
• It's that SIMPLE!?

Here I give you some real time examples to make my point much stronger and make you much clearer!

Starbucks coffee, was the first ever successful coffee brand. McDonald's, who didn't provide coffee until then, started Mc Café, with the same strategy that Starbucks used and Mc Café was also soo successful. This proves Point of Parity!

Subway, a successful food company, was started with the same strategy used by McDonald's besides providing much healthier foods. Considering health along with taste made Subway much more successful, which proves Point of Difference!

BMW, the ultimate driving machine, followed a Straddle Positioning method. 

Before BMW, cars were categorized as Luxury Cars and Performance Cars. But BMW provided both so that it can't be compared with any other cars, i.e., when compared with other luxury cars BMW also provided performance and when compared with performance cars BMW also provided luxury.

So, if you've no idea to get started in a unique way, then just position yourself in a successful way!

With regards, All Properly Positioned ones.