StubHub Ticket Insights: Changes in Who, How & When People Buy
StubHub and the Center for Sports Sponsorship & Sales (S3) at Baylor University partner to bring ticket insights to the industry of sports & entertainment. At the annual S3 board meeting each January (click here to learn more), executives from StubHub present the latest ticket insights to S3 Board Members & students in attendance.
In the summer we publish these insights for others to learn how the ticket buying market is shifting. In this first article, we explain changes in:
- Who is buying: Demographics among buyers (gender, age and income).
- How they buy: How do new buyers search for tickets? Is it the event, date or the team more important?
- When/how people buy: Why do people use mobile (vs desktop) for ticket purchases?
Click here to read the article.
In addition to these insights provided by our StubHub friends Charlie Rockman and Nick Rudolph, we are analyzing three years of web traffic matched with purchase data for one NCAA client (Baylor) to understand the influence of device type (mobile, tablet, or desktop) on search and purchase behavior. These findings will be released at the January (2018) board meeting and subsequently on the Baylor S3 Report. Special thanks to Rajesh Reddy and Venu Ikkurti for their immense help in this big data project!