Struggling with weak leadflow and crappy pipeline - hint - it's a marketing problem!

Most B2B sales and marketing strategies were developed 5 -10 years ago and are now obsolete. Buying behaviour and market dynamics continue to evolve faster than B2B vendors adapt and most companies are struggling with weak pipelines. That's why I'm thrilled to share this newsletter with three insightful articles that can help transform your go-to-customer approach and drive superior engagement and results.

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How to retool go-to-market for better customer engagement

• Discover innovative strategies to enhance your go-to-market approach, fostering deeper connections with your customers and driving superior engagement.
• Learn how to realign your strategy in response to current market dynamics and changing customer expectations.
• Read the full article?

How to develop effective and engaging B2B brand messaging that resonates with your target audience

• This article offers practical tips to refine your messaging, ensuring it captures attention and drives meaningful engagement.
• Read the full article

What to do when nothing works anymore

• Facing a pipeline plateau or struggling to improve meeting outcomes?
• This article provides valuable insights and practical steps to take when your current strategies are falling short.
• Learn how to reassess, adapt, and overcome challenges to drive success.
• Read the full article

These articles are packed with actionable insights to help drive sales and marketing results.

I hope you find them useful and would love to discuss implementing the ideas with you, to see if there is a fit.