Struggling To Maximize The ROI Of Your LMS PPC Campaign? Turn Your Marketing Efforts Into Success With These Tips

By now, it is clear that advertising on the right niche PPC platform will make your brand and LMS software visible to the right audience. However, simply becoming visible does not pay the bills. You need to sell. Or in this case, your business listing in eLearning Industry’s LMS directory needs to sell.

In our experience, there are certain elements of a business directory listing that make it successful. Of course, we have already read about some of these in the previous chapters, CTAs and user reviews.

While those two factors do have a major influence on the success of your PPC campaign, there are a few other elements of a business listing that also have a significant effect on the ROI of your PPC dollars.

That said, creating a professional-looking business directory listing that speaks the language of conversion is not a difficult task.

Let’s look at what elements make certain LMS Vendors directory listings better than others:

Crisp, Concise, And Thoughtfully Written Ad Copy

Many advertisers make the mistake of creating a sales copy in hopes of boosting conversions. However, it is important to understand that being too much of a salesman may put off your prospects.

We are all bombarded with so many marketing messages every day that most of us simply phase them out and avoid trying to understand or remember them.

Visitors on the eLearning Industry platform are, in most cases, looking for very specific LMS software with very specific features. We advise our LMS vendors to understand this and use the information to guide the copy of their landing page.

Got a unique LMS feature? Mention it in the copy. Your Learning Management System solves a particular problem? Let your ad copy reflect that. Your Learning Management Software is designed for a specific industry? Be upfront about it.

An informative ad copy that highlights the salient features of your LMS will do better than a vague one that is only designed to sell.

Visuals Are The Key

LMS listing directories on the eLearning platform have the option of adding images and videos along with the rest of the information about the LMS software.

We have added this feature to our platform for 2 reasons:

1. Images (in the form of screenshots and infographics) and videos help LMS vendors showcase their product in its full glory. It is easier to highlight the most impressive features while showing the learning software in action.
2. Similarly, watching videos and looking at screenshots helps prospects understand the Learning Management System before they make the purchase decision. They can better gauge the usability and relevance of a system by looking at screenshots and videos of how the product functions.

Both of these reasons, ultimately, boil down to avoiding any miscommunication and confusion between a Learning Management System vendor and a prospect. When a prospect makes an informed decision, they turn into happy customers.

Exhaustive Information Of the Product

This one is a commonly overlooked aspect of business directory listings. While most listings feature videos, reviews, and action-oriented CTAs, some of the information about the listing, especially in the “Overview” section is often overlooked. On eLearning Industry’s LMS directory listing platform you can benefit immensely by using this section.

It is important to understand that the Overview section is one of the first things a user goes through when they land on a directory listing page.

This is where a potential LMS buyer expects to find out if a particular software specializes in their industry, about how it can be deployed, or if it fulfills their specific requirement of compliance or employee training.

Not having access to this information doesn't just confuse the user, it also affects the impression your eLearning Software will make on them.

So, take this into consideration and don’t forget to add this information on your LMS directory product listing page.

Transparent Pricing

In many cases, LMS vendors choose to go for the “contact us for a quote” message when it comes to disclosing the price of their product. We advise against doing so. Being upfront about your pricing with a potential customer will help save time.

A prospect can simply look at the pricing information and decide whether the product fits their budget. If it doesn’t, they can move on to find one that does.

Similarly, if a potential LMS buyer contacts a vendor for a quote and doesn’t purchase the software because it turned out to be more expensive than their expectation, the vendor’s time is wasted.

Sure, there are customizable plans for some products that require the prospect to get in touch with the vendor and describe their unique needs. Except for such scenarios, we advise our LMS vendors to be upfront and clear about their pricing.

Wrapping Up

Having an action-oriented directory business listing is as important as any other aspect of a successful LMS PPC campaign.

With the right message in the ad copy, smart use of visual information, along with complete and precise information about the Learning Management System has dual benefits for both LMS vendors and prospects.

In the sense that these elements help prospects make better decisions while helping vendors position their products exactly how they want to.

You may find valuable:

1. Why A Niche-Specific PPC Platform Is The Better Option To Reach Your Ideal LMS Buyers
2. How Well Does Your LMS PPC Campaign Pay Off? Check Our PPC Statistics And Design Your Strategy
3. Ever Wondered How Client Reviews Can Positively Impact Your LMS PPC Campaigns?
4. LMS PPC + Custom Content = ?? | Find Out Why!