Struggling with LinkedIn Posts? Use This Structure for Better Results

It's cold, wet morning in Bangor, N.Ireland, so I thought I would drop a simple Linkedin article about how I structure posts. This layout has helped me generate thousands ofd enquiries through the platform and make Linkedin my number 1 tool for new business.

LinkedIn posts are the lifeblood of the platform. Done well, they can build your personal brand, attract opportunities, and start meaningful conversations. But too many posts fail because they don’t follow a structure that keeps people reading.

Every post I do follow this structure and it really helps visualise what a post looks like when I am planning my content.

If you want more reach, engagement, and impact, use this three-part structure in every post:

1. Hook – Grab Attention in the First Line

People scroll fast. If your first line doesn’t stop them, they’ll never read the rest.

A great hook creates curiosity and makes them want to read more. Here’s how:

Ask a bold question – “Why do most LinkedIn posts get ignored?”

Make a strong statement – “Your LinkedIn content is failing, and here’s why.”

Tell a quick story – “I almost quit LinkedIn last year. Here’s what changed.”

Share an unexpected fact – “Only 1% of LinkedIn users create content. Here’s why that’s an opportunity.”

The key is to create an information gap—something that makes the reader think, I need to know more.

2. Body Copy – Deliver Value Without Losing Attention

Once you have their attention, don’t waste it. The middle of your post should be easy to skim while still delivering insights.

Keep paragraphs short – One to two sentences max. Large blocks of text push readers away.

Use lists and spacing – Break up ideas so it’s easy to follow.

Make it conversational – Write like you’re talking to a friend, not writing a corporate report.

Add storytelling – People remember stories far more than facts. If you’re sharing a lesson, explain how you learned it.

Avoid fluff. Every sentence should add value and keep people reading.

3. Call to Action – Spark Engagement

Your post doesn’t end when you stop writing—it ends when people interact with it. Engagement (likes, comments, shares) tells LinkedIn your post is worth showing to more people.

A great call to action (CTA) makes this easy for the reader:

Ask a question – “What’s your go-to structure for LinkedIn posts?”

Invite opinions – “Agree or disagree? Let’s discuss in the comments.”

Direct Messages - "send me a message if you need any ideas"

Website click - "our website has more information on this"

People need a reason to interact with your post. A simple prompt at the end can 2-3x your engagement.

If you want some free help with your LinkedIn content, drop me a message and i'll happily give you some tips.