Struggling for inspiration?
Scott Simpson
Premium Video & Photography for the Built Environment; helping you secure your next project with winning case study, bid and brand content.
There are always times when the switch for the ‘lightbulb moments’ seems to have gone missing. The harder you think, the more you can’t! We know how you feel and we want to help – that’s what we’re here for right?
So we put together a quick list of ‘Must-Have’ videos for your website.
Welcome
According to industry reports, if you have video on your website, it is 53 times more likely to appear on page 1 of Google for your keywords. In addition, visitors who view a video stay at least two minutes longer on a website and are 64% more likely to purchase something.
If that’s not a great #1, what is?!
FAQ’s/Tutorials
Truly, if someone has a question, do you really think they’re going to trawl through 100 lines of text to find the answer to it? NO! The majority of your customers would probably use google or give you a call (which potentially wastes vast, valuable time for your team).
What if your video could become the number one place they come to find out anything industry related because they realise a 1 minute long video with a tadge of humour will sort they problems and brighten their day?
Testimonials
“Awesome business with fantastic views on the left hand side” –SIR FRANCIS DRAKE
You get the point, written testimonials are no use anymore. Number one, people aren’t interested enough to even bother reading it, Number two, as far as they’re concerned, this could have been the manager themselves who came up with this.
By using video, future customers can truthfully see authenticity about what others think of your business.
Meet the Team
Being able to bring your organisation to life through introducing your team can have a powerful effect on your audience. This is your chance to show your organisation’s passion, and unique character. You’re no longer a faceless entity, but a team of people which makes it much easier to build trust. Human faces build credibility and accountability with your viewers. A Meet the Team video can have many uses and gives you a great ROI.
Well, that’s all for now...I hope that useful switch has now been found and you are brimming with ideas for your next shoot!
You got more ideas? Be sure to leave a comment below!
A CMO & CEO. Dedicated to driving growth and promoting innovative marketing for businesses with bold goals
2 年Scott, interesting