Struggling To Grow On Instagram?

Growing on Instagram is now more difficult than ever before, especially after the huge Instagram update with the algorithm. Especially that now only about 10% of your followers will be able to see your posts!

What to do?

1. Reply to comments - Replying to comments within the first 60 minutes helps drive up engagement and will boost your post to your other followers.
2. Geo-Tag - Make sure to tag your location of where you took the picture/video, this will rank you in that location and will show your post to users who are searching that area
3. Hashtags - Hashtags is one of the best ways to target the audience you want to attract, especially if you are a business or influencer. You are able to use up to 30 hashtags in one post. Make sure to use hashtags that are not dominated already, for example, #Makeup has 248m posts, posting with this hashtag wouldn't be effective as your post would get lost as thousands of thousands of people are uploading daily, you want to select hashtags in the range of 10k-300k this in my experience is the sweet spot, not too big that your post would get lost, but not too small that your account wouldn't grow. Always make sure to rotate your hashtags and not use the same hashtags every time otherwise you could be shadowbanned. (TOP TIP; use 3 hashtags in your caption and then upload the rest of the hashtags in the comments, your post will still rank)
4. Stories - Uploading stories are a great way to show your followers what you are doing in your day to day life or if you are a business show some behind the scenes of the company. This will show you who is interested in you and these are the users that will be more likely to like, comment and share your uploads. (TOP TIP - Instagram have released many different stickers to upload on your story e.g. Q&A, Ratings, Polls, Countdowns, Hashtags and even Group Chats, utilize these as users engage with your stories it will boost your story, you may even get on the explore page (new update) ;)
5. IGTV - This was Instagrams creation to challenge YouTube. This is a very underutilized way of growing expeically as users don't upload a lot of IGTV's. If you are a Youtuber, Business, Influencer etc. this is a great way to hit the hashtags and reach the explore page. Notice how when you click the search icon on the bottom the top left post is always an IGTV.
6. Content - Content is key, make sure to spend a good amount of time getting the right content for your page, if you are an influencer, playing about with different visuals so that the user stops scrolling when they see your post. Meme page. staying on-trend and finding proven viral content as well as new funny posts that are on-trend. (TOP TIP - Having a carousel of pictures tend to help improve engagement and make the user stay on your post for a longer period of time, which can lead to them taking more actions of your post, liking, commenting, sharing and saving)
7. Caption - The best captions are always where the account that has uploaded is able to create an emotional attachment with the user, this is when the user becomes invested in you, this doesn't mean you have to do it every post, but posting about subjects or topics you care about and have a detailed caption will build a stronger connection with the user. Another tip which you can use more regularly is a CTA (Call To Action) this is when your caption will push the users to you in the comments, for example, 'Which shirt looks better, 1st or 2nd, let me know down below.'

These are just some ways to help you grow your account and get the best results, make sure to stay consistent. Any questions please don't hesitate to ask

Raheem Safi

@FantasyRaheem