Struggling to Convert LinkedIn Activity into Coaching Discovery Calls? Here's What Might Be Wrong
Cristina Mali?a
LinkedIn advertising done right for B2B orgs with long sales cycles | Fill your pipeline with relevant leads | Stop Ad Spend Waste | Certified LinkedIn Ads Media Buyer | Drove 1000s of leads for high-fee services
Are you a coach who's been active on LinkedIn, publishing content, commenting, and connecting, but who is not generating leads and coaching clients from it?
I get how frustrating this might be.
You're putting so much time and effort into it but not seeing the tangible results you seek.
This was the exact situation a leadership coach was in when she booked a LinkedIn Strategy session with me.
I know for sure that LinkedIn can be an amazing source of leads for coaches, so I looked at a few key aspects of her activity to understand what's causing the lack of results.
Here's what I've looked at and what I've uncovered:
(you can steal my process if you're in the same situation)
1. Her LinkedIn profile
The first thing I looked at was her LinkedIn profile.
She checked a few of the key boxes:
? She had a clear niche/audience
? She had a clear headline that showed who she helps and how she helps them
? Her previous experience supported her current work
But she lacked a few important elements:
? A compelling About section (it was more about her and not about her ideal client)
? Recommendations from her coaching clients on her LinkedIn profile.
2. Her Linkedin Connections
? She has a good size audience (7,000+)
? Fewer than 10% of these are ideal clients (so not many potential clients are seeing her content and her profile).
? She is not doing anything to engage her ideal clients in private conversations and offer them value
3. Her Linkedin Content
? She is posting consistently
? Her content speaks directly to her ideal client
? She has clear call-to-actions at the end of her posts
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? The formatting of her posts makes them really hard to consume, making users scroll by
? Very few posts promoted her lead magnet
? Her lead magnet is a PDF which takes a long time to consume (a quicker, more efficient way is a scorecard).
These were the first things that stood out to me.
When presented to her, she started to see how incrementally improving things on all fronts (her LinkedIn profile, her content, her lead magnet, and her networking activities) could generate a very different result.
What about you?
When looking at the list above, can you identify things that you could improve in your LinkedIn marketing?
Let me know in the comments below!
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Hi! I'm Cristina Mali?a,
Supporting coaches to implement a marketing system to fill their calendars with coaching discovery calls from LinkedIn is my mission.
If you're new to my work, start by taking my FREE LinkedIn Visibility Scorecard to find out where you are on your journey to mastering LinkedIn marketing.
Access the free #scorecard here ??
PLUS
Whenever you're ready - here are 3 more ways I can help you become visible as a coach and fill your calendar with calls from dream clients from LinkedIn:
Founder & CEO of Accelerate Social | Helping great content get the visibility it deserves | Coaching for Creative Freelancers and SMEs
12 个月Your point about creating content that is EASY to consume is a big one!! I am immediately turned off if there's a giant wall of text that I have to read (I think my attention span has shrunk). Do you use a template or AI tool to format your content into a readable format?
I Teach Aspiring Professional And Hobbyist Musicians How To Play Guitar Well Through Simple, Easy-To-Understand Courses.
12 个月Very cool! Audience conversion is not as easy as some people make it sound. Really great resource you are offering Cristina!
Owner & Head Coach of THRIVE Fit, Leeds | Helping city centre based professionals to increase muscle mass & lose body fat in an affordably exclusive personal training facility ???♂?
12 个月Your first point in the second section make so much sense. It's all well and good building connection numbers, but it is much more important to ensure they are the right fit for who we are targeting. Something I need to be much more focussed on ??
Helping Coaches Land DREAM CLIENTS with Video That Builds Credibility & Authority | Video Content Strategist
12 个月Cristina Mali?a, Your dedication is commendable, and I can relate to the frustrations.