Struggling With Content Creation?
Michael Semegen
Construction Project Manager | Interior Designer | Passionate Traveler
Do you want to create content, but aren’t sure what kind of content to make? Don’t worry, we’ve all been there before. Here are 5 steps to ensure you never have this problem again.
The first thing you want to do is choose a Target Audience or Niche you want to connect with. This can be a subject you have a strong interest in, a hobby you enjoy, or even something related to the kind of work you do. Be sure to choose a topic that you have a passion or love for and not just something you “think” people are into or might be popular right now.
Step two is to Define the Purpose behind your content. You want to ask yourself, why do I want to do this? What is the reason I want to begin this journey? Whatever the reason, make sure its a valid reason and not just “well...because”. Once you figure out the “why”, you will get your first real direction in your process.
Number three is to Brainstorm ideas for your content. This can either be a team effort or an individual one. Start with your gut feeling. What is your mind telling you to lead with? Everyone has an idea they’ve been thinking about for a long time. Go with it. Think about the content structure you’re going to lead with. In what format are you going to produce this content in? Is it video, audio, written, picture? Begin to write down as many ideas as you can. Headlines, captions, visual ideas, etc.
Next is to Bring Value to your audience. Ask yourself, how am i going to bring value with this piece of content? Does my audience need help with something? Do they have a question I can help answer? Is this piece of content going to give my audience an edge over others if they consume it? This goes hand-in-hand with purpose. How does this this content benefit anyone?
Lastly, Be Consistent! Be sure to continue the process of making content and generating ideas. Don’t do it for the first week and give up just because your audience hasn’t found you yet. Consistency is the key to anything in life. Doing something once, is a single action. But doing it over and over is repetition, which ultimately leads to creating a habit. You goal is to make this content creating process consistent over time. So keep doing!
If you stick to this 5 step content creation process you will be sure to never have the blues ever again.