Generating Tons of Leads, but Frustrated by Low Conversions

2 weeks ago, I ran my 3rd Marketing Mastery workshop.

One participant, Sarah, who runs a training business, spoke to me about her challenges.

Despite operating for about 7 months and spending a lot on ads, she struggles to convert interested leads into paying participants.

She’s frustrated and wonders why her efforts aren’t translating into enrollments.

Does this sound familiar?

I told her she’s not alone. I’ve faced these challenges, as do many service providers we help.

Over the last 9 years, I’ve seen countless strategies fail and succeed.

I’ve identified 5 fundamentals to increase sales conversion.

Here, I’ll share two crucial ones that significantly improve our sales conversion rates.

??. ???????????? ???????????????????? ?????? ?????????? ????????????

To improve sales conversion, we must understand our ideal client’s pain, needs, wants, and desires.

Most business owners focus on pain and needs, and they are unsure why they are still struggling with low conversions.

The key that I found: To increase sales conversion, ???? ???????? ???? ???????? ?????? ?????????? ?????????????? ???????? ???????? ???????? ?????? ????????????, but give them what they need.

For example, our mission is to empower service providers to accelerate their business growth.

Part of this involves mindset and marketing automation tools.

When we sell our service by emphasizing mindset and tools, they lose interest immediately.

They say they already have a good mindset and tools.

However, when we market our service as -- Improving sales conversion with an automated marketing strategy, they pay attention.

By switching our marketing angle, our sales conversion improved by 25-30%.

We’ve tested it.

??. ?????????? ?????????????? ?????????? ???????????? ?????? ?????????? ?????????????? ???????? ????????????

4 years ago, I faced low conversion rates and determined to identify the root cause.

Eventually, I identified 3 of them.

?????? ?????????? ?????????? ?????? -- ?? ???????? ???? ??????????.

It now takes at least 20 touchpoints to close a sale.

?????? ?????? ???? ???? -- ?????????? ?????????????? ?????? ???????? ???????????? ?????? ?????????? ?????????????? ???????? ???????????? ???? ???????????????? ?????????? ?????????????? ???????????????? ??????????????????????.

Last week, a client from Singapore asked me what else she could do to improve after we helped her solve the lead generation challenge.

She senses that something is not right, but she doesn’t know where to troubleshoot.

I ask her to give me her numbers:

- Total leads: 173 leads

- Turn up for meeting: 11 pax

- Closed deal: 11 pax

- Cash collected: S$10,900

It was obvious that her turn-up rate was too low, leading to a very low lead-to-sale conversion %.

If we put in our benchmark, she should be able to collect S$29,500 with the same numbers.        

I advised her to design “trust” at every touchpoint in her appointment process.

For example, including trust-building videos in follow-up messages increased her turn-up rate and conversion.

-------

These fundamentals are simple but powerful when executed correctly.

Btw, If you’re ready to accelerate your business growth, I have a free guide that dives deeper into the fundamentals we’ve practiced for the past 9 years.

You can check out the website link in my bio or my first post in the profile.