Structuring Your Spiritual Podcast When You Want It To Feed You Clients

I've been getting 98% of my clients from my podcast for the last 7 years and I thought I today I would share with you how that happened.

Before you start a podcast, you need to ask yourself: who are my clients and where are they just BEFORE they need me?

When I started my Spirit Sherpa podcast 7 years ago, my answer was "overwhelmed burned out perfectionists and control freaks who are seeking a better life through spiritual practices and growing their intuition". I knew that I wanted people still in the discovery phase of their journey.??

Once you know this, you can then decide that topics you want to cover. The topics should:

1) Be things you want people to know about before they start working with you?

2) Help people move from their current stage into the stage when they would work with you

Ideally you would do both of these.

For me, this meant I was giving foundational understandings that I wanted people to have to get them ready to join my Welcome to the Woo program (my signature offer for my B2C part of my business - your podcast should bring people into your signature offer too).??

The third thing your podcast needs to do is to establish YOU as the expert.

For this reason, I'm not a fan of doing an entirely interview-based podcast. YOU need to be the one giving out the content. This is what establishes you as a knowledgeable person - someone others would want to hire.

Getting Noticed

Once you have a clear audience you're talking to, a knowledge of what general topics you want to cover, and a clear pathway to your signature offer, then you're going to want to do some SEO research to pick your topics. Find out what people are searching for and then do episodes on those subjects. This will help your podcast grow faster (especially if you do proper SEO on your posts - especially in YouTube).??

Finally, Get a Co-Host.

The average podcast doesn't last longer than 10 episodes because people quit. Having a co-host you have to be accountable to for recording episodes is a great way to keep yourself on track. Plus, it's someone to ask you questions and keep the conversation going.

Podcast Length

Keep your episodes short (15-20 min) and your intro shorter (10-15 seconds) and you'll get better play-through rates.??It also makes the recording of them less painful.

Make Snippets

You can get a lot of mileage out of a 20 minute podcast. You can create many shorts, reels, TikToks, and social posts just by clipping your podcast into smaller parts and posting across platforms. Of course, you want to link back to the full podcast so people can learn more.

Make Blog Posts

You can also take your transcripts of your podcast and turn them into blog posts using ChatGPT and other similar AI platforms. This can help you with SEO on your website or you can use it for a LinkedIn newsletter like I'm doing here. (Although I wrote this as an original article, but there are others I've done as transcriptions of my Wednesday episodes on Spirit Guides where I talk - with my co-host Katherine - all about spiritual business.)

Is It Worth It?

Running your own podcast is a LOT of work. But if you can be consistent, you can build a solid following of people who want what you have to offer.?

If you have any questions about starting your own podcast, I'm happy to answer them. DM me your questions.

Also, I'm considering putting together a class on this topic. Comment "YES" below if you'd like to learn more.