?? STRUCTURE OF THE SELLING TEXT ??

(at the end of the post the task is in practice)

I regularly study in different courses: marketing, foresight, copywriting. I read books and experts, trusted opinions. Therefore, in selling texts I understand well. i decided to combine my experience and knowledge in a post for you! Like it immediately ? ?

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There are no universal keys for writing text, but there are several structural and schemes.

Barking Selling Text Components:

- problems;

- Goals;

- Emotions and their visualization;

- Hopes;

- Decisions;

-Evidence;

-Deficit;

- call to action.?

Here are the formulas:

???AIDA

• Attention
• Interest
• Desire
• Action

The most popular, classic scheme. The seller attracts attention, provides information that he wants to get it and perform the target action.

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??PAS - from the problem.

• The problem.
• Attention - attention, strengthening the problem.
• Decision.

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The PAS formula is considered one of the most effective selling texts in the world.

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?? ODC is a short option.

• Offer - offer.
•  Duration - expiration date.
• Call to action.

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The formula is magnificent in its simplicity and versatility, to create an ODC text can even be a beginner, and easily sell on it.

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??Giving hope

• Pain - we catch triggers.
• Hope - we know what will help you.
• The solution is the product that will help

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?? Before - after.

• Before - what now.
• After - visualization of the desired.

The solution is how to achieve what you want.

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A very common pattern. Remember how we stare at pictures “before” and “after” ,and immediately want the same.

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In comments write mini selling texts and the formula you used. I will try to give everyone a feedback. And everyone else, like the comment of another if you like the proposal. Among clients I will play my course in ??