Strong Negotiation Skills,Use Intuition Wisely,Evaluate Your Target Account List,Better Sales & Marketing Alignment,Love Your Flaws”
Margo Mulvihill
Sales & Digital Marketing | B2B Growth | Demand Generation | Conversion Copywriter | Data-Driven Storytelling | Messaging | Social Media Strategy | Paid Social Advertising | AI Explorer & Growth Enthusiast
In this article, Clint Babcock discusses how important leverage is in being a successful negotiator.
He provides eight “kinds of leverage” that make it possible to be a good negotiator. These are the foundational qualities that Babock feels every individual has the potential to understand and maximise.
He notes: "We can gain or lose negotiating leverage in various ways. But if we’re not aware of areas where we can gain leverage in the negotiation, we miss opportunities."
In this article, Natalia Weisz and Roberto Vassolo uncover that most strategy failure is traceable to “fairly predictable challenges, including one factor that is constantly overlooked: the role and impact of loss.”
This factor of loss can be anything from loss of power to loss of identity, and can prove catastrophic when ignored.
Companies typically trumpet the benefits and ignore these losses, treating implementation as a straightforward technical challenge.
Leaders should build an adaptive strategic planning process by: strengthening the “holding environment”; creating a formal moment to discuss losses; and mapping the affected groups and losses for each strategic priority.
"Intuition...plays a role in executive coaching as it does in medicine, but it should be used in tandem with science and experience."
In this article, John Baldoni writes about the proper use of intuition in executive coaching.
He acknowledges the hidden power and relevant limitations of intuition and offers a wise middle path to using intuition within coaching.
He quotes physician David Fessell: “Data and analysis, when available, are fundamental and the backbone of most successful strategies. Intuition can be a spice to add sparingly. If you use it, know your limits. Be prepared to be wrong so that you, and others, don’t get hurt.”
"Choosing the right target accounts is a blend of art and science: “Art” in the sense of sales goals, wish lists, or personal connections (the “rolodex factor”), “Science” in the sense of intent data, lookalike analysis, and proven engagement. The two are not mutually exclusive, and successful ABM marketers learn how to leverage both in creating an account list with the best chance of success."
Next time you’re looking to create a target account list, keep these 10 critical questions forefront of mind ??
This article interrogates “the most clichéd (but somewhat accurate) statement […] that sales and marketing are ‘not on the same page.'”
In an effort to understand this relationship more, Joe Cumello travels through five steps in re-imagining how sales and marketing might work together to create more synergy.
In this short article, Gordon Tredgold outlines five critical questions that effective leaders should constantly consider.
He notes that being an effective leaders “starts with asking the right questions about your current leadership style and effectiveness as a leader.”
领英推荐
"Nearly five billion people worldwide use social media. Further, an estimated 37% of social media users engage with brands and businesses on different platforms at least monthly."
This article outlines some avenues to “foster organic growth” across various social medias.
The author writes that determining your target demographic, sticking to solid posting practices, and fostering engagement are the main points of focus in level-up a company’s social media presence.
"The number of followers you have on your platform doesn’t really matter. Rather, it’s how engaged those followers are with your business. That’s why organic growth is so effective and important."
In this blog post, Mike Robbins offers some insightful takes and vision into reframing how we view our own “flaws.”
He states: “I’ve resisted this notion of loving my flaws for most of my life, worrying that if I loved the things I thought were wrong with me, they’d somehow never change, and I’d be stuck with them. However, it is really love that leads to healing and transformation – which ultimately can create the actual change we say we’re looking for, or a true sense of acceptance that gives us access to authentic freedom and liberation, regardless of circumstances.”
Loving your flaws takes a great deal of intention, support, compassion, and patience.
In this article, Adam Bryant argues that purpose statements with “fuzzy claims to greater ambition are starting to feel like just another corporate fad. It’s time to replace them with impact statements”.
Companies (and CEOs) must now begin to shift from “lofty language that is vague and hard to pin down” to “concrete statements about the impact their companies are having on society.” ??
“You don’t have to do everything yourself when technology can help you drive results. Email marketing automation does the work for you and not only saves you time but also helps drive sales.”
Liviu Tanase in this article provides four specific strategies for increases in email engagement and automation.
1. Set up your sign-up forms with an email validation API
2. Set up automated double opt-in emails to increase engagement
3. Set up trigger emails to save time
4. Set up drip campaigns to get the desired result
In this blog post, Ken Goldstein offers a relevant reminder that predicting future business accurately is extremely difficult, in both “an up-market and a down one.”
He cautions that when it comes time to decide short or long term, know you have to do both, and do your best you to keep dialogue and debate flowing among diverse opinions.?
"The decisions we make have an impact we might be able to see today, but unless you know someone who has a gift the world has never seen, we are almost always speculating on the impact a year or more from today. Sometimes it’s decades before we find out if we were right or wrong.
We choose to sign up for the difficult and the daunting.?"
An interesting read ??
_____
If you like this compilation please do feel free to hit the share button below and share with others who would enjoy ??