Strong CTA emails ???

Hey friend ????

Let this be your reminder to be mindful about your sender reputation. The upcoming holidays and corresponding discount opportunities can be very tempting and FOMO can be real for both the teams and the consumers.

However, sender reputation is built on trust between you and your mailing list, so aim not to ruin it in long term for short term results. Especially considering the Yahoogle changes introduced earlier this year.

This is a repost of our monthly newsletter.?This edition initially went out on September 10. Sign up if you don't want to miss the next one.

15+ Strong CTA Email Examples: Driving Conversions from Leads to Trials to Paying Customers

You don’t have to burn through your deliverability to get good BFCM results. But you can definitely turn things in your favor by building strong email CTAs.

With the help of the awesome marketing and SaaS communities, Krista compiled a selection of strong SaaS email examples that harness the power of a good call to action.

Browse the emails →

???Managing Priorities with Harry Max

Are humans inherently bad at managing priorities? Jane talked to Harry Max, the author of Managing Priorities. It resulted in an neat conversation about the DEGAP process, the four approaches to prioritization, prioritization processes in large organizations, and more.

Tune in →

???To Revise: Email Deliverability with Lauren Meyer

If you still feel like you don’t have a good grasp on deliverability, or want to explain to a team member why it’s such a tricky topic, feel free to forward them this episode where Lauren explains the mechanism of how an email is delivered, the factors that affect deliverability, why you should use engagement metrics as proxies for deliverability, and more.

Tune in →

From our miscellaneous drawer

• This guide to email marketing audits will help you analyze and prep for the next year.
• There are not many ungated actionable guides on marketing attribution. But I found one for you.
• Ever wondered how ClickUp converts their freemium users to paid? Superpath had a good conversation on the topic with Amrita Mathur, ClickUp’s VP of Marketing.

Oh wow, so proud of the amount of knowledge curated for this edition. And, as always, if you know anyone who could benefit from using Userlist, invite them to book a demo.

Until next month ????