A strong alliance: Castle Water and Giants Live

Castle Water, the UK’s most-trusted water retailer, is proud to continue its partnership with Giants Live for the fourth consecutive year. This alliance has grown beyond sponsorship, becoming a powerful statement of shared values: strength, integrity, and a dedication to excellence.

Giants Live recently held the World Tour Finals on Saturday, 19 October in Glasgow at the OVO Hydro. The event was a testament to the grit and resilience within the strongman community. Lindsi Baldwin, Event Coordinator for Giants Live, noted the impact of Castle Water’s ongoing support, saying, “Giants Live are honoured to be supported for another year by one of the country’s leading water suppliers. Castle Water’s support ensures we can produce the greatest strongman shows in the world.”

Castle Water’s involvement goes beyond funding; it is a partnership built on aligned principles that showcase the strength of both brands. Giants Live, with its commitment to showcasing physical and mental strength, perfectly mirrors Castle Water’s mission in the water industry to stand for resilience and fairness. By championing these values together, Castle Water helps Giants Live bring incredible strongman competitions to audiences while promoting integrity and a passion for community.

David Bain, Castle Water’s Director of Digital and Marketing, emphasised the deeper meaning behind this partnership: “We are delighted to continue our partnership with Giants Live. Supporting Giants Live aligns seamlessly with our commitment to excellence, strength, and community. As a leading water supplier, we understand the importance of resilience, and we are proud to contribute to the production of world-class strongman events.”

Beyond the arena, Castle Water is equally committed to strength and integrity within the water industry. As an independent retailer, Castle Water advocates for its customers, working to ensure fair pricing and transparency by challenging wholesalers when needed. Consistently outperforming competitors, Castle Water achieved a market-leading score of over 94% in MOSL’s 2023 Holistic Reporting, as well as being noted as the highest performing water retailer for metering in the MOSL 2023-24 Annual Market Performance Review, further demonstrating its commitment to customer interests and industry excellence.

In a world where integrity and resilience matter, the partnership between Castle Water and Giants Live shines as a model for combining business with purpose. Together, Castle Water and Giants Live embody the true spirit of strength, integrity, and the pursuit of greatness – values that continue to drive this powerful partnership forward.