Stroller China - 2022Q1 Best Online Seller TOP5

According to CTJPA’s (China Toy & Juvenile Products Associate) white papers, over 41% of Chinese strollers were online, and this proportion increased year after year.

The most online sales were contributed by Tmall & Taobao, which means it’s a good sample pool for studying the product trend, understanding the customer behaviors, and improving products.

BIUCO had collected and organized the sales data from Tmall & Taobao and then listed the top 5 best sellers of strollers in 2022 Q1 as below.

Top 1 ELITTLE EMU

Pro：

??·High-view compact stroller in a reasonable weight (8.9kg)

??·Compact folded structure

??·Seat height 60cm

??·Large wheel size (R8”,F7”) as a compact stroller

Con：

??·Flat PP board backrest

??·So-called on-board design ( H+W+L=132cm>115cm)

??·Low handle height (100cm) compared with common strollers

Summary:

A standard high-view compact stroller with micro innovation. The compact structure and the simplified design successfully seize Chinese moms’ eyes.

However, due to the large seat height, the handle had to be shortened for passing tests, which might cause trouble for tall moms. Also, the retail price is too high for a PP-board-backrest stroller. With a few more hundred RMB, you could choose better brands.

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Top 2 ACLOSMIL A8188

?Pro：

??·Very low price as a pram/pushchair

Con：

??·Poor cosmetic design, too many rivets, exposed springs and mechanisms

??·Common customer complains about the poor quality

??·Flat PP board backrest

??·So-called on-board design ( H+W+L=153cm>115cm)

Summary:

For a 46$ (including shipping!) pram, it offered adequate functions, designs, and accessories, you cannot complain about it too much. The design of commercials and the attractive low price gave it reasonable support to become a best seller.

But unfortunately, low-price is are no longer a trend in the Chinese market, and the pram is too large for transportation in the elevator which is the most common facility in urban communities.

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Top 3 BABYVOVO V9

Pro：

??·Seat 360° rotation

??·Folding with one hand

??·Injection molded plastic backrest

??·Delight cosmetic design

Con：

??·EVA wheel, easy to wear

??·No suspension at the area of the rear wheel

??·High weight for such a simple structure

Summary:

This kind of stroller, with an identical mono-handle bar and simple chassis, was named a “baby gadget” in China. It is a new category created to solve the convenience and transportability problems.

Babyvovo V9 has a similar structure, similar function design, similar weaknesses to its competitors. The only outstanding points are the cosmetic design and reasonable price.

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Top 4 BEBEBUS Art+

Pro：

??·Gorgeous style design and cosmetic design

??·Injection molded plastic backrest

??·Light weight provided by magnesium alloy chassis (8.9kg)

??·Leather seat cover & canopy

Con：

??·Not in the common price range

??·Wheel size is a little bit small

Summary:

Art+ has been popular for a long time since 2019. It had created a new category “high-view compact stroller” in the Chinese stroller market. The style design was eye-catching and market-leading in China. You could find its influence on babyvovo V9 and many other strollers. As a family product, it was also supported by car seats, carrycot, and infant carriers (The whole travel system was produced by BIUCO). The same stroller model was chosen by Versace for the overseas market.

The only weakness of this item is the small wheels (F6”, R7”). Due to the machine structure reason, the size could not be changed a lot. But still, it is a good choice for modern urban parents.

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Top 5 BEIMU 1803Z

Pro：

??·Handle direction switch (front-facing/rear-facing)

??·Replaceable tray at bumper bar position

Con：

??·Maximum baby weight 15kg (EN1888-1)

??·Handle height cannot be changed, unfriendly to various customers

??·Flat PP board backrest

??·EVA wheel, easy to wear

Summary:

Another high-cost-performance stroller in the low-end market. As a $40 stroller with a direction switching function, you cannot blame a lot. The only concern would be its uncertain lifetime due to the thin structure and cheap wheels.