Strobe Light Marketing

This could—more or less so – be the right time. Or now. Or turn it on now. Or off now.

Except it doesn’t work because you’re on again and off again. 

Strobe light marketing mistakes activity for achievement and asks the questions of whether or not we can save advertising monies by turning things off.

Strobe light marketing misses the mark of metric-minded advertising that keeps your ratios intact so as to deliver a healthy return on your investment. In fact, the tactic, like a night at the club--with all the fancy strobe lights--ultimately costs you more.

As we move into 2020, it’s worth noting that timing the stock market, finding the full slot machines, or even working the Google machine all come back with the same poor possibility of delivering better outcomes. Consistency and discipline win in today's economy. Meanwhile, strobe light marketing hedges on market timing.

If you’re bored with the same song or same dance and are looking for a different verse, consider entirely new ad copy or entirely new ad campaigns. With most great campaigns and companies, the consistency adds relevance to your ads and reminds your customers who you are, where you are, what you stand for, and what you sell.