To strive, to serve and not to yield*
Roger Longden
Unlocking & accelerating outcomes for Founders & Leaders globally for 15 years | Founder & Chair of the UK's leading OKR consultancy | Podcaster | Dog Dad
Sounds like a military motto right? Actually, it belongs to the Outward Bound Trust, an organisation who has, since 1941, helped over 1.2 million young people push beyond their inner limits through the use of the great outdoors and get a better sense of their real potential.
My relationship with the OB is a proxy one. I can’t claim to have ever attended one of their programmes (and a part of me really wishes I had). My link is via my Dad, who’s in the team photo at the top (he’s the tall one on the left). He was sent by his new employer at the age of 19 just as he was starting as a commercial apprentice (which lead on to him becoming an accountant). He was at the Eskdale centre in Cumbria for 4 weeks.
I now realise those were the most pivotal 4 weeks of his life.
I got to know both the OB and my Dad’s history with it a little better last week as he, along with 20 or so other alumni, was invited back for a couple of days. None of them knew each other (they were all there at different times) - the only thing they had in common was their 4 weeks at Eskdale - but the anecdotes and memories started flowing within minutes. 60 years seemed like only yesterday to them.
As the day went on, I started to sense the affection and passion they all shared and it got me wondering: how could the OB have had such an impact that, 60 years on, they were back and reliving the memories all again? What might I hope to be so passionate about when I’m pushing 80?
My theory is: it’s down to values.
The OB has had a set of values which have supported its motto right from the outset. Its work has reflected them and, consequently, the impact it’s had on those 1.2m young people over the decades has been to encourage them to adopt them as their own too. This really is the power of inspiration and connection, and my Dad is living evidence of it.
I actually found my time at Eskdale with him quite profound. It was an honour to share the time with him, and all the other alumni. I honestly found both them and the OB inspiring. I do regret a little that I didn’t have the chance to experience it first hand, but I’ll settle for being able to share those 2 very special days with my Dad.
There be Giants does a lot of work with our clients on values and, while I’m not writing this blog to plug our services, I only hope that, through our work, we can help our clients to have such an impact.
You can get to the Outward Bound Trust via https://www.outwardbound.org.uk/
FYI – their values are:
- A belief that we all have undiscovered potential
- A belief in the power and intensity of learning through adventure in the wild
- A deep appreciation of the balance between risk, reward and responsibility
- A spirit of respect and compassion
*Originally taken from the last line of Tennyson’s poem “Ulysses”
Leadership | Marketing | Strategy | Income Generation
6 年Really nice to read Roger! I am literally just writing a funding application to a large corporate, and this really supports the sentence "The strength of our Alumni and their personal reflections are testament to the impact the course had on their lives".
Head of Partnerships at the Outward Bound Trust
6 年Absolutely love this article Roger. It was a pleasure to meet you and your Dad at Eskdale last week and to facilitate an experience for you and the group. It was an enriching event for alumni, guests and staff too. I completely agree the success of OB is an outcome of its values, values it relentlessly continues to uphold. Thank you and all the best, Dylan.
Events & Marketing Manager at The Christie NHS Foundation Trust
6 年What a lovely article Roger, thank you! It was amazing to have met you both at the event and great to hear you had such a good time. Stay in touch with Outward Bound and hopefully we'll see the two of you at the next alumni event!
Director of Fundraising, Marketing and Communications, Outward Bound Trust; Trustee, Kings College Hospital Charity
6 年Lovely to read this Roger.??
Making businesses even more awesome - Outsourced PA Support | Organiser | Bookkeeping & Credit Control
6 年Special times with family are what long lasting memories are made of, and needless to say priceless.