Strive Google ads: Optimize with best practices and tips

Natural Language Search: Optimize your ads for natural language search which is used in everyday language is getting more popular as voice search is getting more attractive after the BERT update by google means understanding the user intent when they use natural language. Though using long-tail keywords has a low volume it converts more than the regular keywords.

Automated Bidding: Bidding strategy can get to a top stop in the search engine but managing it manually is a huge task to evaluate the ad and adjusting keywords can result in data misinterpretation and missed opportunities. However, automating your ads helps you position your ad in a good position. Google offers an automated solution in that you can manage the automated bidding process in Google Ads itself.?

Tweaking for mobile: Audience on desktop and mobile both are important, but if you look into it the user behaviour changes when they shift to different devices. Though desktop has a higher conversion rate, most of the clicks come from mobile devices.?For the desktop version of the ad, you have a full fore sentence that makes up your ad copy, but for mobile, you have to be crisp with the copy and the main USP that stands out with the clear CTA.?

Using Negative Keywords for Your Ads: If you don’t want to show your ad to the related keywords but are not relevant to your ad campaign. Then you can set that keyword as a negative match, leveraging this strategy will help you refine your audience and save more money.?You can eliminate the keywords which are not relevant to your and that results in a high conversion rate and irrelevant clicks.

Building Responsive Landing Page?

You don’t want your prospect to land on a page that is poorly optimized and leave without engaging. It is important to have a well-designed landing page that has relevant information and keywords that you have promised in the ad copy. Keeping it relevant with a clear call to action is a win-win.?Build a fast-loading page optimized for mobile that is appealing to the customer and they are willing to take action. But keep in mind don’t mislead the prospect with the information they will end up leaving the page without conversion.

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