No Strings Attached - Becky Robinson

I'm the host of?On the Schmooze , a?weekly podcast that features interviews with talented professionals who have achieved success in their field or industry. I ask probing questions to get them to share untold stories about their leadership journey and how they built and sustained their professional network.

Put insights from me and my guests into action this week and you’ll benefit for years to come.

OTS 331: No Strings Attached - Becky Robinson

Today’s guest is on a mission to create opportunities and connections for others.

She is the Founder and CEO of Weaving Influence, a full-service marketing agency specializing in digital and integrated marketing services and public relations for authors, business leaders, coaches, trainers, speakers, and thought leaders.

Her firm has provided a wide range of services to help clients launch nearly 200 books, enabling authors to build their brands, acquire more business customers, and increase book sales.

She is the author of “Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause.” The book takes an in-depth look at what it takes to achieve the greatest possible influence, provides valuable advice for targeting key audiences, offers a variety of practical steps for cutting through the noise, shares best practices for cultivating community, and reveals practical strategies for growing an online presence.

She is also the host of the Book Marketing Action Podcast, where she shares actionable advice to help authors achieve their goals to reach more readers and enhance their brand.

Please join me in welcoming Becky Robinson.?

In this episode, we discuss:

• her thoughts on leadership: “Leadership is choosing to make a difference in the lives of others.”
• Becky’s beginnings from being a “big, nerd kid” to being a leader today helping people convene.
• Why she wanted to be a pediatrician.
• Discovering what she wanted to be when she grew up at age 40.
• How she chose to start writing after evaluating if she could make a career from it.
• Her time working for a leadership consultant and helping them launch their books. More and more people kept coming up to her to ask her to help them launch their books.
• How Jessie Lynn Stoner changed her career through an introduction to Whitney Johnson.
• The importance of her uncalculated decision to show up and connect without an agenda or trying to sell something.
• The importance of thinking about marketing your book as one is writing it.
• Getting comfortable with talking about your book.
• How to prioritize and execute a strong launch.
• The most important metric during a book launch … JOY.
• How she schedules and plans to get Amazon reviews.
• What she has planned for the year ahead.

Listen, subscribe, and read show notes from all the archived episodes at?www.OntheSchmooze.com .

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ABOUT ROBBIE:?www.robbiesamuels.com/about

Business Growth Strategy Coach

Robbie coaches inspiring entrepreneurial women in their 50s and beyond (and a few awesome men) to grow their impact and income by building an audience before launching new revenue streams.

WHO YOU ARE:

You want to have a greater impact and increased income. The problem is that there are so many options for how to build your business that you can feel stuck, overwhelmed, and like you’re running out of time.

The reason options are overwhelming is that you’re looking at them as a series of disconnected steps when to make the most of your time, you need a strategy that connects only the most important and highest impact ones.

You know that if you try to do everything, you’ll accomplish nothing. This means, to achieve your goal, you have to invest in a strategy to put time on your side.

WAYS ROBBIE OFFERS SUPPORT:

As a relationship-based business growth strategist, Robbie will work with you one-on-one to design a year-long plan that consists of three 12-week sprints, each followed by 4 weeks of reflection/assessment, rejuvenation, learning, and strategic planning. This will allow you to sequence your goals, create momentum, and leverage your limited time.

Have a project that you want feedback on or need assistance with a specific strategy? He offers half-day strategy sessions.

Already selling but feeling stuck around how to increase your revenue? Sign up for a one-day mastermind with fellow entrepreneurs to break through to the next level.

Ready to dig into your network to validate a solution you’ve been working on to see if you can build an audience for it before launching? Sign up for the 12-Week Idea to Offer Incubator.

Want accountability, support, and guidance as you implement your strategic plan? Learn more about his year-long Wake Up Your Network mastermind program.

These are not right for everyone; they're personalized offerings and are priced accordingly.

WHAT MIGHT YOU WORK ON?

In his coaching work with entrepreneurs, his clients focus on the areas where they'd like to grow, which may include:

• Creating a strong sales conversation framework
• Building your referral network
• Lead generation through a relationships
• Growing your visibility in your industry
• Increasing your ability to attract the right kind of clients
• Identifying and launching a minimally viable offer
• Breaking through whatever bottleneck is holding you back from getting the results you want and deserve
• Becoming a published author and marketing your book successfully
• Improving your virtual presentation skills

LEARN MORE AND SCHEDULE A CHAT:?www.robbiesamuels.com/coaching

Robbie is excited to support you in reaching or exceeding your goals.

Keynote Speaker

Interested in booking Robbie to speak? At?www.robbiesamuels.com/speaking ?you’ll find video clips and a description of his talks.?

Watch his TEDx talk “Hate networking? Stop bageling and be the croissant!” at?www.robbiesamuels.com/TEDx .

Stay Connected

• Connect with Robbie on?LinkedIn
• @RobbieSamuels on?Twitter ?and?Instagram
• New to his website??Start here
• On the Schmooze podcast archive ?– weekly since July 2016!

SIGN UP for his free weekly?#NoMoreBadZoom ?Virtual Happy Hours –?www.NoMoreBadZoom.com