The Strikes Fashion Miu Miu in the Digital Era

The fashion industry is developed based on history and creativity, and humans are involved in it. In addition, there is an undeniable element when fashion becomes part of everyday life, namely technology. Nowadays, how much intuition and creativity the designer has must be measured by data. The Lyst Index is present and plays a role in offering a glimpse that reveals the evolving relationship between fashion and market metrics and intelligence. From January 2024 to September, Miu Miu has experienced a rapid increase.

Is Miu Miu really a tough new player?

The data that is clearly visible to fashion market analysts further strengthens Miu Miu, this greatly supports the brand from Milan to be able to be in the top position in Q3. This achievement shows that Miu Miu has understood the market's tastes, especially women who need complex fashion designs. Fashion designs that include elements of Haute Couture but have Ready To Wear status. The choice of characterful colors, button placement, materials, and innovative cutting. Miu Miu is not making a controversial change, but an adaptation of the strong desire of women in fashion, which is in line with Miu Miu's vision and mission of course. The term Alt Girl Aesthetic can summarize the concept of Miu Miu. Along with this condition, the Arcadie bag has become the most wanted product. The price tag of around 2,300 euros is not an obstacle to owning it. And in this digital era, inevitably, the achievements achieved by Miu Miu are influenced by whatever is discussed on social media and then have an impact on actual sales.

The idea of aesthetics in fashion in the minds of consumers must have developed, and made Miu Miu provide space for a democratization of luxury. The culture of fashion brands also creates trends slowly. How Miu Miu instills values in design, knowledge of aesthetics, and identical styles, all of which are expressed in campaigns, promotions, fashion weeks, brand ambassadors, interviews, and all forms of publication.

The sales phenomenon that shows Miu Miu's achievements proves that luxury is no longer difficult for consumers to achieve, they are even able to rearrange the movement of the fashion market. Once again, data and creative directors of fashion brands not only play an important role, but also become detectors of conditions that occur, to take actions that trigger sales. This becomes a methodology, so that fashion brands can find out what considerations are actually happening in the minds of consumers, until they finally decide to buy. In addition, creative directors of fashion brands also cannot ignore market performance and intense dialogues between brands, retailers, and investors. This is indeed like detailed tracking, but it cannot be denied when it finally becomes a reference for better achievements.

Miu Miu could have offered their brand history that touched the hearts of consumers, or designed all products to make consumers' eyes dazzled. But what is more important to do is anticipate current conditions and circumstances, so that they can explore creativity that is truly sought after by consumers, not just because of the price or neatness of the stitching on the product.