Stretching the act
Graham Hardy
Providing customer-led support to any business that cares about its customers
We don’t do lots of flying, we’re trying to save the planet, we have a dog and we love British beach holidays. But needs must and on some occasions you have to bite the bullet.
We were forced onto a well-known airline’s site, not by price or choice, but as they were the only flyers from our airport. Every time I do such a transaction, the Trades Description Act leaps into my mind and the hours their legal teams must have spent ensuring they didn’t break any rules.
But why does this need to be the case and why have almost every other airline gone down the same path? Everyone has luggage, I have my dog bag or my ‘person’ bag with me everywhere I go! You can’t go away for more than a few hours, let alone a few days, without luggage - unless you have big pockets.
At the end of the day, the ￡12.99 flight, there and back, for two, cost ￡260. That’s fine, that’s what I’d expect to pay and that's how much it used to cost, so why try to pretend it’s less? It leaves a bad taste in the mouth as a matter or principle.
Are you sailing close to wind with you customer offering, enticing folk in, or simply telling it how it is?
We're off to the US for a wedding and Japan to see family next year, luckily Squeezy Jet don't fly there!
I consult very selectively, sharing my knowledge and experience, only when approached, with companies who I believe genuinely care about engaging with their customers and treating them well.
Graham Hardy Consulting Mobile: +44 (0) 785 012 3315
Email:?[email protected]
Website:?https://grahamhardyconsulting.co.uk