Strengthening the Salesforce Platform: The Newest Data Resilience, Compliance, and Security Tools

Data is the key to your business’s competitive advantage — but it’s also your company’s biggest vulnerability.?

Businesses need access to reliable, relevant, and secure data to make informed decisions and serve customers effectively. Therefore, safeguarding data is not just a best practice, but foundational for organizations who want to have an edge and a long-lasting future. From upholding customer privacy to protecting your business from a data breach — how you manage your data matters. While data security has (and always will be) a priority for any successful business, the rise of AI has only continued to heighten its importance.

The Salesforce Platform gives you everything you need to build, test, and deploy your developments with confidence — because security is built into every step of the process, protecting your data at every stage of its lifecycle.?

And now, the Salesforce Platform is officially stronger than ever with enhancements to existing solutions, and the acquisition of Own Company — a leader in data protection and management trusted by over 7,000 customers. Here’s an overview of what’s new and enhanced:

• Backup & Recover: Own Recover — ranked the #1 Enterprise SaaS Backup by G2 — is now Salesforce Backup & Recover. Get real-time data protection and visualize data and metadata changes instantly. Recover specific subsets of data and metadata down to the minute and field level.
• Salesforce Discover: Gain deep insights into historical CRM data in a secure, time-series format. Easily track changes and extract data from your backups to see how things like opportunity values, CSAT scores, or other mission-critical data have changed over time.
• Archive: Boost org performance by keeping only relevant data accessible. Set automated archival policies and custom retention periods to stay compliant and maintain efficiency.?
• Data Mask & Seed: Test your development with secure, representative data in a Sandbox environment.? Protect sensitive information, maintain compliance, and ensure trusted results.
• Shield 2.0: New enhancements to Shield help you simplify auditing and strengthen your security posture by having a centralized view of field history tracking. And encrypt what matters — Shield upgrades help customers to see which fields are ready for encryption.
• Security Center 2.0: With new Security Center enhancements, you will be able to identify and prioritize risks faster than ever. New features streamline data classification and user access reviews, making it easier to enforce least-privileged access policies.

Salesforce Platform’s solutions offer the data resilience, compliance, and security features to deploy and scale your Agentforce and Customer 360 securely. Learn more about Own’s integration with Salesforce and register for The Future of Salesforce Security and Privacy webinar to hear what’s ahead.

Additional reading

Trusted Services Roadmap. Dive into the latest and greatest Trusted Services portfolio. Own Company has officially joined the product roadmap. Watch the replay from TDX to learn how to strengthen your data security, compliance, and resilience for your Agentforce and apps.

Data Masking Is Key to a Privacy-First Approach. From the GDPR to the CCPA, these regulations ensure businesses balance innovation, trust, and compliance. Data masking is how you do just that.

Protect Mission-Critical Data from Loss and Corruption. Protect your Salesforce data with automated backups, proactive notifications of loss or corruption, and easy-to-use recovery tools using Backup & Recover.

Spring '25 Release. The Spring '25 Release is live, marking continued momentum for Agentforce, the digital labor platform. Learn more about everything from Event Log Objects to Agentforce Testing Center.?

Developer Experience Roadmap. Explore the latest on Scale Test and Center, DevOps Integration, and more. Learn how the developer experience is evolving to help your Agentforce and apps.

Upcoming events

• March 27, 2025: Data Resilience: The Foundation of a Strong Agentforce
• April 22, 2025: The Future of Salesforce Security and Privacy
• April - November: Agentforce Tour (coming to a city near you!)