Strengthen your loyalty strategy with new activities

A well-designed and executed loyalty program can help you achieve impressive business results. With a properly developed loyalty plan, you can attract new customers, strengthen relationships with existing customers and boost profits.?

A relevant loyalty program can provide a solid foundation for an effective customer engagement strategy that will yield immediate results, lowering churn rates, increasing ROI, and impacting the company's overall image in the minds of customers.??

We see that earning loyalty points and rewards encourages customers to use the products and services offered by companies. However, adding new and unusual features to a loyalty program can allow you to create an even more enhanced customer experience. One such feature is the ability to transfer loyalty points between customers.?

What is a loyalty points transfer??

Typically, loyalty points earned by a customer can be redeemed in a variety of ways, such as exchanging points for products or discounts/rewards to be used at a particular store. To improve your customers' experience, you can now allow them to share loyalty points accumulated in their accounts with other loyalty program members. This new feature can increase customer engagement, making your program more user-friendly and allowing you to attract new users.?

Where to start??

To set up loyalty point transfers, you must first define customer groups that can make and receive transfers. The conditions defined in such segmentations should match your business needs. Such rules may include, for example, the requirement to have an active account and make at least one transaction to prevent the possibility of sending more than 10 transfers per day as an antifraud measure.

Using Synerise Analytics, you can seamlessly configure rules to calculate loyalty point balances for each customer. Then, using a dedicated endpoint, you can create a mechanism for transferring points.

Furthermore, to make this feature more personalized, it can be combined with additional communication in the form of a mobile push message, informing users that they have just received points from another user.?

You can find more detailed steps and requirements for integrating loyalty points transfer mechanism into your mobile app in our new Use Case dedicated to this topic.?

For more inspiration related to increasing loyalty, we encourage you to take a look at our latest use cases, which include useful business scenarios for driving customer engagement.??

Loyalty Use Cases

Personalized promotions on checkout with category slots

This use case will help you create a set of personalized promotions for customers to receive at check-out in physical stores.

Personalized promotions in the mobile app at the entrance to a store

In this use case, you will learn how to create a set of personalized promotions for customers who will receive them when they enter the brick and mortar store.

Location based promotion for the entire basket

Create a promotion for customers who make purchases in stores in a specific location.

Buy one, get one free

Create a buy one, get one (BOGO) promotion.

Promotion triggered by basket value

In this use case, you will create a promotion for loyalty program members who will receive a certain product for free if the value of their cart exceeds X PLN.

Delight your customers with creative solutions and opportunities that were not available before. With Synerise, you can do it both quickly and easily!?

Piotr Nikel, Chief Product Officer